Say what you will about the quality of Activision’s output, but the company makes incredibly smart business moves. Like the announcement that it purchased Candy Crush studio King Digital Entertainment for a cool $5.9 billion. For comparison’s sake, Amazon paid a paltry $970 million for Twitch while Facebook spent $2 billion on Oculus VR and $19 billion on messaging platform Whatsapp. Oh, and Minecraft only set Microsoft back $2.5 billion . Bobby Kotick and Co. definitely think this is a big deal, and considering just how many people play the mindless puzzler this is likely a smart investment. Source: Activision Blizzrd
Taken from:
Activision bought the ‘Candy Crush’ developer for $5.9 billion
