Amazon Redesigns Its Login Page For the First Time In Decades

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Amazon has built its brand around consistency—it rarely follows popular user interface trends, and its design mission has always been ruthless pragmatism. But now, for the first time in many, many years, it’s given its login page an overhaul. It’s the end of an era, and it could signal broader, site-wide changes. Read more…

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Amazon Redesigns Its Login Page For the First Time In Decades

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