Amazon reportedly launching free, ad-supported video streaming service

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Amazon is set to launch a free, ad-supported video service separate from its $99 Prime Instant Video offering, according to the New York Post . In case you’re having deja vu , the WSJ reported exactly the same thing back in March and Amazon firmly denied it . However, the Post confidently said that the offering is now a definite “go.” One of its sources for the rumor is a potential advertiser, which said Amazon would unveil the service in order to increase its video share against arch-rival Netflix — and ultimately tempt users into Prime memberships. Amazon (sort of) offers limited ad-supported streaming now, by letting non-Prime users watch a limited selection of shows with commercial breaks. If the Post’s report proves accurate, the launch of a full-bore streaming service with ads may indicate that the current version enticed Amazon customers to buy Prime. Amazon recently scored a deal to stream classic HBO programs like The Sopranos and Six Feet Under in a minor coup over Netflix. But it still has less than a tenth of its competitor’s size — so if the rumor is true, an ad-supported service looks like it wants to change that ratio. Filed under: Home Entertainment , Internet , Amazon Comments Via: TechCrunch Source: New York Post

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Amazon reportedly launching free, ad-supported video streaming service

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