Now that there’s a 4K, HDR-ready Apple TV , the company is pushing content that takes advantage of those capabilities. Eddie Cue just announced on stage that not only will 4K movies cost the same amount as 1080p flicks on iTunes, the company is also upgrading existing HD purchases to 4K for free. Developing… Follow all the latest news from Apple’s iPhone event here!
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Apple won’t charge extra for 4K movies, upgrades 1080p flicks for free