For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes.
The migration tool should come as exciting news to business owners struggling with the decision of whether to continue a profile with its limited capabilities, or start a Page from scratch with zero fans. Facebook has not formally announced the tool, but it appears to be available worldwide.
Facebook has added a new Help Center article on converting profiles to Pages with details about the migration process.
