Game over for Zynga? Firm loses 25 percent of daily active users in one quarter


It’s been a rough year for Zynga, which ousted founder Mark Pincus earlier this month. Fortune Live Media In its latest earnings statement filed Thursday with the Securities and Exchange Commission, Zynga reported the number of daily average users (DAU) dropped to 39 million in the second quarter of 2013—the lowest ever since the company began keeping track. Last quarter, the DAU fell to the then-lowest record,   52 million users . The fall to 39 million means that 25 percent of its daily user base stopped using Zynga products in just one quarter. Not surprisingly, Zynga’s bottom line fell too. The company sustained a net loss of $15.8 million in Q2 2013. (Last quarter, the gaming firm profited just $4.1 million.) The market wasn’t too thrilled with these numbers: in after-hours trading, Zynga’s stock price plummeted by nearly 15 percent. The once top-dog has gone through a bit of a rough patch during the last year. In the summer of 2012, the company quickly  lost  a bunch of executives and managers. That October, the company  announced that it had overpaid for OMGPOP (maker of  Draw Something ). More recently, Mark Pincus, the company’s founder, was  ousted  as CEO in early July 2013. Then Zynga  suddenly shut down OMGPOP  last month as well. Read 5 remaining paragraphs | Comments        

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Game over for Zynga? Firm loses 25 percent of daily active users in one quarter


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