Google is giving its search formula a makeover that’s “among the biggest in the company’s history,” according to The Wall Street Journal. Instead of just spitting back a page of keyword-driven blue links, Google is aiming for something closer to artificial intelligence, trying to understand what web searchers are asking for and providing actual answers. When the changes kick in, the experience will be more like “how humans understand the world.”
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Google is giving its search formula a makeover that’s “among…