How Malvertising Abuses Real-Time Bidding On Ad Networks

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msm1267 writes Dark corners of the Internet harbor trouble. They’re supposed to. But what about when Yahoo, CNN.com, TMZ and other busy destination sites heave disaster upon visitors? That’s the challenge posed by malvertising, the latest hacker Golden Goose used in cybercrime operations and even in some targeted attacks. Hackers are thriving in this arena because they have found an unwittingly complicit partner in the sundry ad networks to move malicious ads through legitimate processes. Adding gasoline to the raging fire is the abuse of real-time ad bidding, a revolution in the way online ads are sold. RTB enables better ad targeting for advertisers and less unsold inventory for publishers. Hackers can also hitch a ride with RTB and target malicious ads on any site they wish, much the way a legitimate advertiser would use the same system. Read more of this story at Slashdot.

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How Malvertising Abuses Real-Time Bidding On Ad Networks

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