MojoKid writes Intel is unleashing a new family of Atom processors today, taking a cue from its highly successful Core series with model branding. Similar to the Good, Better, Best strategy with the Core i3, i5 and i7, Intel is renaming its Atom family with x3, x5, and x7 designations. The biggest news comes from the low-end Atom x3, which will be available in three distinct variants; all of which will come with integrated modems — a first for the Atom family. All three variants are 64-bit capable cores. The Atom x3-C3130 tops out at 1GHz, incorporates a Mali 400 MP2 GPU, and includes an integrated 3G (HSPA+) modem. The Atom x3-C3230RK bumps the max clock speed to 1.2GHz, throws in a Mali 450 MP4 GPU, and the same 3G modem. Finally, the Atom x3-C3440 clocks in at 1.4GHz, features a Mali T720 MP2 graphics core, incorporates a Category 6 LTE modem, and can optionally support NFC. Using handpicked benchmarks, Intel claims that the Atom x3-C3230RK can offer up to 1.8x the media editing performance of competing SoCs from Qualcomm and MediaTek. Then there’s Intel’s Cherry Trail-based Atom x5 and x7. These are the first 64-bit Atom SoCs to be built using a 14nm manufacturing and they incorporate eighth generation Intel graphics. While the Atom x5 and x7 don’t feature integrated modems like the Atom x3, they do support Intel’s next generation XMM 726x and 7360 LTE modems. Intel claims that the Atom x7 offers two times the graphics performance of the existing high-end Atom Z3795 in the GFXBench 2.7 T-Rex HD benchmark and 50 percent greater performance on the 3DMark Ice Storm Unlimited benchmark. Read more of this story at Slashdot.