Data published by comScore shows that Amazon’s Kindle Fire has emerged as the dominant Android-based tablet. At the end of February, the Kindle Fire accounted for 54 percent of all Android tablets. The next most popular Android tablet product line is Samsung’s Galaxy Tab family, which dropped from 23 percent of Android tablets in December to 15 percent in February.
The success of the Fire is no surprise to those paying attention to the tablet market—as we wrote last year, there is healthy demand for a low-cost iPad alternative. Amazon can afford to offer the hardware at a lower price than its rivals because it can make up the difference in content sales. The key factors driving sales of the Fire are likely its low price point, the strength of the Kindle brand, and the breadth of the Amazon content ecosystem.