Front Porch ad. A Northern California company that bills itself as the “worldwide leader in Wi-Fi monetization” is the vendor behind Comcast’s and other US cable companies’ promotional advertising campaign performed through JavaScript injection, Comcast said Monday. Comcast spokesman Charlie Douglas confirmed the vendor’s name, Front Porch of Sonora, hours after Ars reported that Comcast recently started serving Comcast ads to devices connected to one of its 3.5 million publicly accessible Wi-Fi hotspots across the US. We wrote that Comcast’s decision to inject data into the net raises security concerns and cuts to the heart of the ongoing net neutrality debate . As it turns out, Front Porch also does business with Cox, Time Warner, Bright House, and Cablevision in the US, Front Porch CTO Carlos Vazquez said in a telephone interview. Read 8 remaining paragraphs | Comments
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Meet the tech company performing ad injections for Big Cable
