Microsoft Chief Operating Officer Kevin Turner Microsoft Even as it has cut the price of Windows— offering it for free on phones and small screen tablets, plus there’s a Bing edition for everything else—Microsoft is still working on ways to monetize its platform. Chief Operating Officer Kevin Turner was speaking to investors last week, and GeekWire reported that profits are still the goal. Asked if the plan was to make Windows a loss leader to draw people into the Microsoft ecosystem, Turner said that the company had “not had any conversations” on this. He reiterated this when asked if the company was going to start losing money on Windows, saying “that’s not any conversations that we’ve had… we’ve got to monetize it differently.” What form might that different monetization take? Turner says that “there are services involved. There are additional opportunities for us to bring additional services to the product and do it in a creative way.” Read 10 remaining paragraphs | Comments
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Microsoft makes a nod to subscriptions for Windows 10
