Microsoft uses eye tracking to argue that Google distorts search results

0
444

Google has already made a few concessions to please European antitrust regulators worried about fair placements in web search results. However, Microsoft doesn’t feel those sacrifices are good enough — and it claims to have scientific proof that more changes are necessary. One of the company’s astroturfing outfits, Initiative for a Competitive Online Marketplace, has commissioned an eye-tracking study which suggests that Google’s lower-profile sponsored links and map results still draw too much visual attention. “Organic” search results and alternative services get just a fraction of the eyeballs, the Initiative argues. While the data may be of some use to officials, we’d advise taking it with a giant grain of salt — company-backed studies are rarely objective sources of information. Filed under: Internet , Microsoft , Google Comments Via: GigaOM Source: ICOMP

More here:
Microsoft uses eye tracking to argue that Google distorts search results

LEAVE A REPLY

Please enter your comment!
Please enter your name here

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.