Pforzheim Design Students and Hankook Tire Team Up for Futuristic Wheel Concepts

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It’s time again for Hankook Tire’s biennial design school team-up, where they task ID students with developing futuristic tire concepts. Last time ’round they paired up with Cincinnati’s DAAP , and this year they’re at Germany’s University of Design, Engineering and Business in Pforzheim. And once again, not only did the students did not disappoint, but pulled off some real socks-knockers! The central trend is to stop looking at the tire as a rubber cladding for a wheel, and to think of it instead as something that works together with an actively transforming wheel to create some ker-azy functionality. Now maybe I’m biased because I know ID students were involved, but the following video showing the three winning concepts in action is more exciting than any action movie trailer you’ll see: (more…)

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Pforzheim Design Students and Hankook Tire Team Up for Futuristic Wheel Concepts

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