Late in the day on Tuesday, news emerged that Pandora had acquired an FM radio station in South Dakota for an undisclosed sum. Yes, you read that right. The world’s largest internet radio station is getting into the terrestrial radio business, and it’s not because Pandora’s trying to build out its antique antenna collection. Either Pandora’s trying to save money on licensing fees in order to improve its service, which is way the company says it’s doing, or Pandora’s staging some weird internet-meets-Earth publicity stunt, which is what it seems like the company is doing. Read more…
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Why Pandora Just Bought an FM Radio Station in South Dakota