According to an e-mail sent to YouTube content creators, the video platform is looking to launch a subscription-based service that will permit viewers to bypass pre-roll ads on videos. It’s unclear how much the subscription will cost per month, but Bloomberg reports that revenue from the feature will be shared with content creators, as a supplement to advertising revenue from viewers who choose not to pay for the subscription service. An anonymous source told Bloomberg that the service could launch as early as this year. Venture Beat noted that an update to the terms of service for YouTube program partners said that the company would share 55 percent of its revenue with creators. What an individual creator gets back from that pool would be based on “a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube).” Read 2 remaining paragraphs | Comments
View original post here:
YouTube planning subscription service for ad-free videos
