Brammo Rolls Out 100MPH Empulse Line of Electric Motorcycles, Priced Between $17K to $19K

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In recent years a flurry of electrified two-wheeled motorcycles and scooters have emerged from companies like Zero, Brammo, Mission Motors, BRD and Evolve. While some are still in the prototype phase (I’m looking at you BRD!), others have shown rapid advancement to meet rider needs, preferences and performance. Though they’re still light years away from their gas-powered counterparts, the release of Brammo’s 100MPH and 100-mile range electric motorcycles later this year will undoubtedly turn some heads.

Originally announced in July 2010, the Oregon-based startup today announced both pricing and availability for the Empulse and Empulse R. During a demo earlier this month in San Francisco, the changes made from the original Enertia were glaringly apparent to me from two feet away. Having ridden the original Enertia, I can say that it wasn’t the most pleasant riding experience. Not that it was uncomfortable by any means but it didn’t feel like any motorcycle I’d ever been on. Geometry on the Empulse is much more akin to something between a Ducati Monster and a supermoto. In other words, I’d have no problem riding the Empulse on the pothole-riddled streets of Manhattan or in the twisties. And if I really needed to carry a passenger I wouldn’t hesitate to throw one on the pillion either, a first for an electric moto. Though I didn’t get a chance to actually ride the Empulse, I’m looking forward to a bit of seat time later on this year.

Other than seating position, range and top speed, you might be wondering what else makes the Empulse special. That’s easy to answer, too. For starters, it has a six-speed gearbox and regenerative braking (similar to engine braking) like a normal motorcycle. Brammo’s Brian Wismann, Director of Product Development, told me that he hasn’t had to change his riding style in any way, especially when it comes to entering or exiting corners at speed thanks to upgraded parts like brakes and suspension. He rides a BMW S1000RR, so I’m inclined to believe him.

More importantly, the 9.3 kilowatt battery driving the bike can be recharged in 3.5 hours from your standard plug. And the startup process is basically the same as any gas-powered motorcycle.

Priced at $16,995 the baseline Empulse is equipped with an assortment of Italian made components similar to those on the Ducati 848 StreetFighter. The Empulse R fetches an additional $2,000 and includes a plethora of carbon fiber farkles like front and rear fenders, headlight shroud, tank and tail. A limited run of the Empulse R will come off the line in June and based on demand could hit full production in Q3. The Empulse, unfortunately, won’t be ready till Q1 of 2013. Check out Brammo.com for more details.

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Brammo Rolls Out 100MPH Empulse Line of Electric Motorcycles, Priced Between $17K to $19K

How Amazon saved Zynga's butt—and why Zynga built a cloud of its own



Five years ago, the social gaming company Zynga was cruising along with a fairly standard IT infrastructure. Servers were racked and stacked in a retail data center where Zynga rented space. Customer demand for games like Zynga Poker, launched in 2007, was being met.

Then along came FarmVille. After the game’s 2009 release, 10 million users were hitting FarmVille servers within six weeks, and 25 million within five months.

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How Amazon saved Zynga's butt—and why Zynga built a cloud of its own

Judge nixes “Oil Orgy” scheme to scare P2P users into quick settlements



The federal judge hearing a Massachusetts file-sharing case has struck down a proposal to send all defendants a notice urging them to contact the plaintiff to work out a settlement. The move is yet another sign that federal judges are growing skeptical of the mass copyright litigation strategy.

The case involves the film Big Butt Oil Orgy 2 and a group of 39 Massachusetts residents who allegedly shared it with one another via BitTorrent. Critics of these lawsuits have long argued that even innocent defendants may be forced to settle simply to avoid the legal expense of a trial and the public embarrassment of having one’s name publicly identified with a pornographic film, regardless of the case’s merit.

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Judge nixes “Oil Orgy” scheme to scare P2P users into quick settlements

The Avengers: Why Pirates Failed To Prevent a Box Office Record


TheGift73 sends this excerpt from TorrentFreak:
“Despite the widespread availability of pirated releases, The Avengers just scored a record-breaking $200 million opening weekend at the box office. While some are baffled to see that piracy failed to crush the movie’s profits, it’s really not that surprising. Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage. … Of all the people who downloaded a pirate copy of the film about 20% came from the U.S. This means that roughly 100,000 Americans have downloaded a copy online through BitTorrent. Now, IF all these people bought a movie ticket instead then box office revenue would be just 0.5% higher. Not much of an impact, and even less when you consider that these ‘pirates’ do not all count as a lost sale.”


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Microsoft Makes Ambitious Carbon Neutral Pledge


Qedward writes “Chief operating officer Kevin Turner says Microsoft will be ‘carbon neutral across all our direct operations including data centers, software development labs, air travel, and office buildings’ from July 1, the start of the 2012 fiscal year. Turner added: ‘We are hopeful that our decision will encourage other companies, large and small, to look at what they can do to address this important issue.”


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Apple Might Replace Your Broken iPhone 4 with an iPhone 4S [Apple]

If you bring your broken black iPhone 4 to the Apple Store, you might get a fresh iPhone 4S as your replacement phone. What?! Yep, because of supply constraints, many Apple Stores don’t have any black iPhone 4 units (16GB/32GB) in stock so they have been instructed by Apple to give customers an iPhone 4S instead. More »


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Apple Might Replace Your Broken iPhone 4 with an iPhone 4S [Apple]

ASUS intros three new ROG TYTAN gaming desktops, Ivy Bridge on board

ASUS intros three new ROG TYTAN gaming desktops, Ivy Bridge on board

Those of you looking for a fresh, Ivy Bridge-powered gaming rig may want to look ASUS‘ way. The Taiwanese outfit just welcomed a trifecta of new ROG TYTAN machines to its lineup, which include the CG8580, CG8270 and CM6870 — all sporting similar aesthetics as that CG8490 we showed you a while back. For starters, the higher-end CG8580 packs a quad-core, 4.6GHz Core i7-3770k CPU alongside a single-touch Turbo Gear button for overclocking, a twin 128GB SSD and an NVIDIA GeForce GTX680 graphics card. As for the CG8270 and CM6870, you can choose between Intel’s third-gen Core i5 or i7 for processing power, up to 16GB of RAM and, of course, a DVD or Blu-ray player. ASUS hasn’t given official pricing yet, but we’re sure that’s going to depend heavily on how souped-up you want your future gaming beast to be.

ASUS intros three new ROG TYTAN gaming desktops, Ivy Bridge on board originally appeared on Engadget on Tue, 08 May 2012 13:18:00 EDT. Please see our terms for use of feeds.

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Google gets license to test drive autonomous cars on Nevada roads



On Monday, the Nevada Department of Motor Vehicles approved Google’s license application to test autonomous vehicles on the state’s roads. The state had approved such laws back in February, and has now begun issuing licenses based on those regulations.

The state previously outlined that companies that want to test such vehicles will need an insurance bond of $1 million and must provide detailed outlines of where they plan to test it and under what conditions. Further, the car must have two people in it at all times, with one behind the wheel who can take control of the vehicle if needed.

The Autonomous Review Committee of the Nevada DMV is supervising the first licensing procedure and has now approved corresponding plates to go with it, complete with a red background and infinity symbol.

“I felt using the infinity symbol was the best way to represent the ‘car of the future,’” Nevada DMV Director Bruce Breslow said in a statement.

“The unique red plate will be easily recognized by the public and law enforcement and will be used only for licensed autonomous test vehicles. When there comes a time that vehicle manufacturers market autonomous vehicles to the public, that infinity symbol will appear on a green license plate.”

Eagle-eyed Ars readers: if you spot this car in Nevada, snap a pic and let us know!

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