Tech Today w/ Ken May

This post provides a brief introduction to Google’s update; content publishers and webmasters should read on for the full, free, overview at The Facebook Marketing Bible.

Google’s November 2011 changes to its web crawler have created new opportunities and liabilities for all websites implementing Facebook Comments, with important implications for SEO. Webmasters who properly implement and manage Facebook Comments stand to gain, but the recent changes could significantly hurt the rankings of sites who do not properly prevent and manage spam.

Google announced last November that it had begun indexing Javascript and AJAX content, without requiring webmasters to implement workarounds. While Google has not yet claimed to be indexing 100 percent of Javascript and AJAX content, it became clear soon after the change that Facebook Comments, which is displayed using AJAX and HTML5, are now indexed by Google.

Previously, in order to get Google’s crawler to index Facebook Comments, webmasters had to use a workaround like displaying an duplicate plain-text version of Comments that was visible to Google’s site crawler, but invisible to visitors, who would still see the regular Facebook Comments.

This workaround required webmasters to use the Facebook Graph API to pull Comments (access to Comments through the Graph API was announced on the Facebook Developer Blog in April). The technical nature of this workaround meant that few websites implemented it, and therefore, for most sites, Facebook Comments had no impact on Google Search rankings.

Given the November change, Facebook Comments are now indexed by Google without any workaround. Since Google’s search rankings are affected by the quality and relevance of the text on a given page, as well as the quantity and quality of outbound links, this change means that any site visitor can affect search rankings by commenting. Quality, relevant comments and links may help boost a page’s ranking, but spam in Facebook Comments may also hurt rankings.

To learn more about the specific advantages of Facebook Comments for site owners, read on for our free, detailed overview in the Facebook Marketing Bible, where we cover:

• Facebook Comments versus Disqus, ECHO, and IntenseDebate
• Who should use Facebook Comments? A few examples of live sites that are doing it well
• Getting a search ranking lift through Facebook Comments
• Facebook Comments and the spam risk

>> Click to Continue Reading

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How Facebook Comments impact Google search rankings

Your Wi-Fi network is your conveniently wireless gateway to the internet, and since you’re not keen on sharing your connection with any old hooligan who happens to be walking past your home, you secure your network with a password, right? Knowing, as you might, how easy it is to crack a WEP password, you probably secure your network using the more bulletproof WPA security protocol. More »

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How to Crack a Wi-Fi Network’s WPA Password with Reaver [Video]

Looking for something to bridge the physical media and wireless device divide? Sick of encoding your A-Team boxset for portable viewing? Then Samsung wants your money for its Optical Smart Hub, a wireless optical drive that’ll allow you to transmit disc content to that pile of wireless devices that are surely lingering around your home. The SE-208BW will also back up your files for you, with CD and DVD writing functionality baked in. Apps for both smartphones and tablets are available now — though we can’t confirm whether this’ll be an Android-only deal. PR’s after the break, and expect some more details when we track it down on the CES floor.

Continue reading Samsung unveils new optical storage drive, wirelessly transmits and backs up your physical content

Samsung unveils new optical storage drive, wirelessly transmits and backs up your physical content originally appeared on Engadget on Mon, 09 Jan 2012 12:31:00 EDT. Please see our terms for use of feeds.

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Samsung unveils new optical storage drive, wirelessly transmits and backs up your physical content

Amped Wireless is a bit of a cult favorite here at Engadget, we love its super-high distance outdoor WiFi gear that has a range of up to 1.5 miles. It’s unveiling four new devices for early 2012 that provide the same level of extreme coverage for the inside of your home.

• The High-Power Wireless-N 600mW Gigabit Router (R1000G) will cover 10,000 square feet in gigabit internet, costing $140.
• The High-Power Wireless-N Dual Band 600mW Gigabit Router (R2000G) does the same, only it’ll switch between the 2.4GHz and 5GHz bands, ensuring that Hulu stream never dies — and will retail for $180.
• The Dual-Band Wireless-N Smart Repeater (SR2000G) will push your wireless connection a further 10,000 square feet and will also retail for $180.
• The High Power Wireless-N Dual Band USB Adapter (UA2000) has twice the range of a regular USB dongle, packing a 600mW amplifier and 5dBi antenna for a speed of up to 300Mbps and will set you back just $80.

The top device (Single Channel Gigabit Router) will arrive at the end of this month and the other three will appear in the homes of land-barons nationwide in April.

Dana Murph contributed to this report.

Amped Wireless’ new super-range WiFi gear unveiled at CES originally appeared on Engadget on Mon, 09 Jan 2012 23:05:00 EDT. Please see our terms for use of feeds.

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Amped Wireless’ new super-range WiFi gear unveiled at CES

Today during Sony’s CES press conference, Sir Howard Stringer oh-so-casually dropped news about this prototype Crystal LED display they have in the works. As it turns out, it’s probably the coolest thing Sony has at CES. More »

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Eyes On Sony’s Insane Crystal LED Prototype Display [Desired]

I love the idea of a home automation system that means I never have to leave my couch. But I’m not willing to go through all the hassle of knocking down walls and rewiring every room in my house. The folks at Belkin agree, and have come up with the WeMo home automation system that makes bringing your home into the 23rd century dead easy. More »

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Belkin’s WeMo: Home Automation For Dummies [Home Automation]

Our friend Bre Pettis has introduced the MakerBot Replicator, his company’s latest open source 3D printer. It can print much larger objects than the cupcake-sized creations spewed by previous models, and with the optional Dualstrusion feature, it does two colors. The fully-loaded Replicator is $2k. Congrats, Bre! “Introducing The MakerBot Replicator“

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MakerBot Replicator new 3D printer

Let’s face it: if you’re reading this site, you’re probably armed to the teeth with gadgetry. And with that arsenal of tech comes the need to plug it all in somewhere — inevitably leading to a massively cluttered work station. Well, that’s why Toshiba’s releasing two laptop accessories aimed at reducing the desktop chaos while further fueling your electronics habit. The dynadock U3.0 universal docking station offers multi-tasking users an array of six USB ports (two USB 2.0 and four USB 3.0) that can charge phones and portable media players without having to turn your computer on or have it actively connected to the dock. There’s also a Gigabit Ethernet connection for high speed data transfer and a built-in full HD digital video card that adds support for up to two extra monitors. The dock is slated to hit sometime later this month and will retail for $180. Less exciting, though no less useful, is the company’s USB 3.0 Mobile LED Monitor which boasts a widescreen 1366 x 768 HD resolution, anti-glare coating and weighs around 3.6 pounds. No pricing or concrete availability’s been announced for this external display, save for a possible April bow. You can check out the PR after the break for all extended details.

Continue reading Toshiba’s dynadock U3.0 universal docking station and 15.6-inch Mobile LED Monitor make multi-taskers’ lives less messy

Toshiba’s dynadock U3.0 universal docking station and 15.6-inch Mobile LED Monitor make multi-taskers’ lives less messy originally appeared on Engadget on Mon, 09 Jan 2012 08:00:00 EDT. Please see our terms for use of feeds.

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Toshiba’s dynadock U3.0 universal docking station and 15.6-inch Mobile LED Monitor make multi-taskers’ lives less messy

Mophie’s ruggedized 6,000 mAh Juice Pack Powerstation Pro: it’s for argonauts originally appeared on Engadget on Mon, 09 Jan 2012 11:00:00 EDT. Please see our terms for use of feeds.

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Mophie’s ruggedized 6,000 mAh Juice Pack Powerstation Pro: it’s for argonauts

If you’re like us, you have to deal with your fair share of expense reports. Xerox is looking to make the task a bit easier with the Mobile Scanner. The device scans and wirelessly sends a PDF or JPEG (under 8.5-inches wide) to your PC, iOS and Android devices, making use of a 4GB Eye-Fi SD memory card. It gets better. The scanner is completely wireless and houses a rechargeable battery for true capture-on-the-go. Looking to splurge for one? You’ll have to part with $249.99 when you’re ready, as the tech is now available.

Continue reading Xerox Mobile Scanner wirelessly sends files to your PC, iOS or Android device

Xerox Mobile Scanner wirelessly sends files to your PC, iOS or Android device originally appeared on Engadget on Mon, 09 Jan 2012 12:00:00 EDT. Please see our terms for use of feeds.

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Xerox Mobile Scanner wirelessly sends files to your PC, iOS or Android device