How the Social Tech Bubble Is Different

theodp writes “Tech bubbles happen, writes BW's Ashlee Vance, but we usually gain from the innovation left behind. But this one — driven by social networking — could leave us empty-handed. Math whiz Jeff Hammerbacher provides a good case study. One year out of Harvard, 23-year-old Hammerbacher arrived at Facebook, was given the lofty title of research scientist and put to work analyzing how people used the social networking service. Over the next two years, Hammerbacher assembled a team that built a new class of analytical technology, one which translated insights into people's relationships, tendencies, and desires into precision advertising and higher sales. But something gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. 'The best minds of my generation are thinking about how to make people click ads,' he says. 'That sucks.' Silicon Valley historian Christophe Lecuyer agrees: 'It's clear that the new industry that is building around Internet advertising and these other services doesn't create that many jobs. The loss of manufacturing and design know-how is truly worrisome.'”

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How the Social Tech Bubble Is Different

Medicines Lose Effectiveness In Space

An anonymous reader writes “Scientists at the Johnson Space Center have shown that the effectiveness of drugs declines more rapidly in space. Engineers are working on a project which could bring space travel to the general public but experiments suggest that the health hazards facing astronauts may be greater than previously thought. Astronauts on long space missions may not be able to take paracetamol to treat a headache or antibiotics to fight infection, a study has found. I wonder if diseases are also affected?”

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Medicines Lose Effectiveness In Space

Gravity-defying Fiat 500 does a complete vertical loop [Video]

Is there a better way to advertise your increasingly expensive product while promoting the 2011 Autorai show than having British stuntman Steve Truglia do a complete 360 degree loop in a Fiat 500? Shell couldn’t think of one, which explains the video you see here. Even though the only English to be found in this video comes from the British stuntman, weird car stunts clearly transcend language barriers. More

A 9V Battery To Your Brain Can Improve Your Gaming

autospa writes with an intriguing story found at Nature about direct electrical stimulation’s effect on the brain. By applying low levels of electrical current to different parts of the brain via electrodes placed on the scalp, University of New Mexico researchers claim to have documented some significant changes in brain activity, which vary depending on the part of the brain targeted. Gamers, take note: in one experiment in which volunteers were recorded while playing a video war game, “those receiving 2 milliamps to the scalp (about one-five-hundredth the amount drawn by a 100-watt light bulb) showed twice as much improvement in the game after a short amount of training as those receiving one-twentieth the amount of current.” The idea of affecting the brain by electric stimulation isn’t new; but the battery-powered, non-invasive variety naturally leads some people to consider rolling their own.

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A 9V Battery To Your Brain Can Improve Your Gaming