Olivia Coy reports on the stunning downfall of Neopets , a hugely-successful virtual pet community/game/toy line that was monetized so grossly and relentlessly it evaporated in a matter of hours after a site feature failed. Read the rest
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What happened to Neopets?
It began rather quietly as a underground fire at a dump in Canada’s remote northern reaches. Then in May, the fire “erupted, ” spewing forth flames and toxic fumes over the city of Iqaluit. Faced with a football field-sized smoldering dump fire, this week the city council finally scrounged up the $2.2 million to put it out. How the hell does a dump fire spontaneously ignite—and why is it so expensive to put out? Read more…