Tag: pandora-plus

Pandora’s on-demand streaming service is available to everyone

It’s been just about a month since Pandora unveiled its attempt at building full-fledged, on-demand streaming music service. Aside from a handful of bugs, the big problem with Pandora Premium was that it was invite only. That’s changing today: Pandora Premium is now available for anyone to try. Like just about every other streaming music service, it’ll run you $9.99 per month and the app is available for Android and iOS (a web version of Pandora’s on-demand service is coming soon). If you didn’t catch the news in March, Pandora Premium has a few notable features that set it apart from the competition. If you put a few songs into a playlist, the app will use Pandora’s Music Genome Project to automatically add sonically similar tunes. If you’ve been using Pandora for a long time, it’ll draw on your listening history and “thumbs-up” songs to build you custom playlists and recommend new releases that are tailored specifically to your music history. And from a design perspective, Pandora is one of the simplest and best-looking streaming music services I’ve tried. There are a number of kinks that need to be worked out, but there’s enough good stuff going on in Pandora Premium that I’ll be keeping an eye on it to see how the service improves over time. Pandora’s also putting some cash and big names behind its new service to make sure it doesn’t get lost amidst Spotify, Apple Music and all the rest. The company’s “Sounds Like You” campaign will feature 18 different artists including Big Sean, Gorillaz , Questlove, 2 Chainz, Halsey, Keith Urban, Maggie Rogers, Pitbull, Ziggy Marley and a bunch more. That’s a lot of star power to throw behind its new service — here’s hoping that all the artists involved don’t pull their music from other streaming services. While an ad campaign isn’t generally all that exciting, Pandora did confirm that they’ll be hosting exclusive “mixtapes” from each of the 18 artists involved in the campaign that feature the songs that have inspired them the most over the years. So if you want to know what drove Gorillaz to get as weird as they are, you’ll want to tune in to these mixes. If you’re ready to give Pandora Premium a try, the company is offering either 30 or 60 days for free, depending on where you sign up. Signing up on Pandora’s site will net you the longer free trial and lower monthly price, as the company charges more when you sign up inside the app itself — thank Apple and its 30 percent cut from subscriptions for that. And if you’ve been paying for the $5 Pandora Plus service, you’ll get a whopping six months of Premium at that same price point. Considering how much more you get with Premium, doing that is basically a no-brainer. Pandora hasn’t tweaked anything else over the last month, but we should see the app get some tweaks and improvements in the coming months, as well.

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Pandora’s on-demand streaming service is available to everyone

Pandora’s radio data now included in Billboard Hot 100

Despite recent layoffs and the fact that it only launched a streaming service last month , Pandora is a giant player in the internet radio market. Billboard unveiled a partnership with the service for its Hot 100 chart, and says it immediately impacted 35 songs. It pushed nine of those up by five or more spots in the rankings, including Sex With Me from Rihanna and Rob $tone’s Chill Bill , which leaped 10 places. Lady Gaga’s Million Reasons , meanwhile, is now on the Hot 100 thanks to Pandora, Billboard says. Though Pandora recently launched a $10 Premium streaming service based on its Rdio acquisition , it won’t be available to the public until later this year. Still, it has a very consequential 78 million users and 4.3 million subscribers to its $5 Pandora Plus (not-on-demand) radio service. “Pandora is now the number one radio station in 87 US markets and represents roughly 10 percent of all radio listening, ” says Pandora CEO Tim Westergren. That’s why Pandora had such an immediate impact, even services with many more subscribers like Spotify and Apple Music already affect the chart. Pandora data will also be included in Billboard’s streaming and formula-based charts, including country, rock, R&B/Hip-Hop, Rap and Dance/Electronica. Despite the boost, Pandora announced earlier this month that it had laid off 7 percent of its workforce, due to a big increase in competition from Apple Music, Spotify and other services. On top of the $75 million spent on Rdio, it also completely revamped its site late last year and is no doubt spending big to launch Pandora Premium streaming. The company is reportedly looking for a buyer, with Sirius XM rumored to be the leading candidate so far. It may be able to take some hope from Tidal, which just sold a big chunk of itself to Sprint for a reported $200 million. Source: Billboard

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Pandora’s radio data now included in Billboard Hot 100

Pandora’s new website points to an on-demand future

Pandora has generated a lot of buzz about its rumored on-demand platform based on Rdio, and is working on an extensive re-branding ahead of that. It recently unveiled a new logo , and today launched a completely revamped website. As part of the new changes, you’ll now see radio stations in a grid of album art instead of an ordered list, much like with Google Play Music . The control bar with thumbs up/thumbs down, play, pause and song information has moved from the top of the screen to the very bottom now as well. The design makes lets you navigate “between past, present and future listening, ” Pandora says, making it easier to create and organize stations. Interestingly, Pandora cribbed from Spotify and is offering tour dates on both the Now Playing and artist profile pages. Finally, you’ll be able to replay and skip tracks, provided you’re willing to watch a video commercial, while subscribers to the $5 Pandora Plus option will be able to do it ad-free. There are no options to stream songs on demand, but that will likely change soon. Pandora will reportedly launch a $10 on-demand service like Spotify or Apple Music based on the technology it purchased from bankrupt Rdio. When it arrives, Pandora plans to expand to new countries and has ambitions to triple its subscriber base to 11 million by 2020. Despite having 78 million monthly listeners and 3.9 million subscribers, the company lost $170 million last year. Given all that, it no doubt wants a strong launch for its on-demand site, starting with the new logo and website refresh.

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Pandora’s new website points to an on-demand future

Pandora relaunches its mid-level $5 monthly subscription tier [Updated]

After nabbing the remnants of Rdio out of bankruptcy last year, rumors have swirled for months about Pandora Radio’s upcoming streaming subscription services. Last month, it seemed that all standing in the way was getting the appropriate licensing — which they got on Tuesday from over 30 major and independent labels . Today, they’re relaunching their mid-level $5-per-month subscription radio service as Pandora Plus with a few new features. Unfortunately, this won’t be their much-anticipated $10 monthly on-demand music streaming service, which will supposedly come later this year. Instead, Pandora Plus aims to ride a middleground, streaming automated radio playlists at a discount but offering a few new features than its previous version to make that less of a compromise. First, a predictive offline mode will automatically switch over to a user’s top station when their device loses signal, keeping the music flowing. The second lets users to replenish their limited supply of replays and skips by voluntarily watching video ads. Pandora Plus goes live today on desktop and will roll out to iOS and Android in the coming months, while it won’t expand to Australia and New Zealand until 2017. It’s still unclear when they’ll launch their full on-demand streaming option to compete with Spotify and the other music services. Updated 4:25 PM ET : Turns out that it didn’t actually go live this morning, as Pandora still needed a final licensing deal with Warner Music Group. Even after securing it earlier today, only one percent of its user base would have been able to see and access Plus today anyway, according to Recode. So the new service is supposedly live for folks lucky enough to fit within Pandora’s slow roll-out plan. Source: Pandora

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Pandora relaunches its mid-level $5 monthly subscription tier [Updated]