The idea of branding a place is a fairly new one, and the notion of place-based typefaces is even newer, with national and local governments from Qatar to Chattanooga commissioning their own fonts. The latest country to set its on typeface is Sweden—but it’s also questioning whether a national font is a bit too nationalistic for their progressive Scandinavian sensibilities. Read more…
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Why Sweden Commissioned Its Own Typeface
Apple, Trapper Keeper, and Reebok: Three of the most well-known brands of the 1980s, and three companies that used the same futuristic-looking typeface to do it. So why isn’t the typeface a classic like other period pieces *cough*Helvetica*cough*? Fate is a funny thing. Read more…