That’s only 67 cents per level. ORDER NOW! WoW Insider In games, as in life, the only truly nonrenewable resource is time. Thus, anything that saves a player time in getting something they want will have some important real-world value. World of Warcraft seems to finally be acknowledging this basic economic fact of life, letting players pay $60 to instantly level any character all the way up to level 90 in its upcoming expansion. Blizzard announced back at Blizzcon 2013 in November that players who purchased the upcoming Warlords of Draenor expansion would be able to instantly level a single character up to level 90 as a free bonus, thereby gaining the ability to take part in new content that’s balanced for characters from level 90 to the new level cap of 100. Then, in January, the company said it was also “testing out a feature that gives you the option to purchase a character upgrade directly,” allowing players with multiple characters to get the instant boost without, say, buying multiple copies of the expansion (which isn’t yet available for preorder). Last week, WoW Insider noticed a “Level 90 character boost” item briefly listed in the in-game shop during server maintenance before being quickly removed. The asking price on the listing: $60. Read 11 remaining paragraphs | Comments
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World of Warcraft’s $60 level-boosts reflect important economic reality
According to an early report from Bloomberg News reporter Sarah Frier, Facebook is set to buy WhatsApp for $16 billion. An SEC filing confirms the acquisition for $4 billion in cash to WhatsApp’s security holders, along with $12 billion in Facebook stock and an additional $3 billion in Facebook stock that will vest over four years. WhatsApp has been one of a handful of booming messaging apps that has grown especially large in the last year (GroupMe, WeChat, Kik, and Line are others). In December, the app was reported to have over 400 million monthly users, and Facebook now reports that the service has 450 million. Meanwhile, Facebook maintains roughly 1.2 billion as of last October. Facebook has yet to release usage numbers for either its messaging feature on the whole or its dedicated Messenger app. The Verge noted in December that it was “telling” that few other messaging apps release their usage numbers like WhatsApp does, which suggests its user base dwarfs its competitors. Read 2 remaining paragraphs | Comments
Ever since Microsoft bought Skype in 2011, one of the biggest questions has been how the company would integrate the voice and video messaging service with its other voice and video messaging software: Lync. Last year, the company integrated the two systems for voice calling, allowing Lync users to talk to, and see the online status of, Skype users. This year, the company will take another big step toward bringing the systems together, with cross-network video calling. The company demonstrated Lync-to-Skype video calling at its Lync Conference today. The feature will go into a limited beta in summer or fall. In addition to improved interoperability with Skype, the company is also adding native interoperability with Cisco/Tandberg video conferencing systems. Joining its existing Lync clients for Windows Phone, iPhone, iPad, and Android phones, Microsoft says that it will have a Lync client for Android tablets available in the Google Play store by the end of June. Read 1 remaining paragraphs | Comments