Tag: var-social

Invisible 3D barcodes prevent counterfeiting

Add / Remove Counterfeiting is believed to cost companies trillions in annual profit and is a source of public health concern. We’ve covered an edible barcode to combat counterfeiting in the pharmaceutical industry, and now researchers at the University of Bradford have developed an undetectable 3D barcode designed to mould into a variety of products. Developed with Sofmat and SME UK , the barcodes use a series of pins to create 3D patterns moulded onto a small plastic surface. By varying the heights and spaces between pins, millions of unique configurations can be produced. The barcodes are virtually invisible to human eyes and touch, ensuring that products can only be verified by a laser scanner and preventing copycatting. Barcodes can be built into or stamped on to products, making successful tampering very near impossible. Phil Harrison, Sofmat Director, explains: “For the first time the same technology and coding can be used on bulk packaging, individual packaging and on the actual product, making it much harder to create and ship fake products.” In industries such as pharmaceuticals and electronics where counterfeiting is a major safety concern, making hard-to-fake materials protects people as well as profits. Can the technology be used in other counterfeit prone consumer goods? Website: www.sofmat.com Contact: phil@sofmat.co.uk The post Invisible 3D barcodes prevent counterfeiting appeared first on Springwise .

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Invisible 3D barcodes prevent counterfeiting

Tool personalizes automated outreach emails

Add / Remove Cold emails — outreach messages sent by companies to prospective clients — inevitably end up reading like they were composed by a machine rather than a person, which makes them much more alienating to the reader. Now, Woodpecker is a tool designed to help companies streamline their cold emailing, while also retaining a personal touch. To begin, users import their contact list and provide an initial opening messaging. The tool then adapts the message for each email, personalizing it to the recipient. Users can monitor their email campaign, seeing how many messages have been delivered, opened and replied to. They can also line up different follow-up emails for those who reply and those who don’t, automating that process too. Woodpecker is one of a number of marketing tools that enable automation to be more personalized. What other time-consuming tasks could be managed in such a way? Website: www.woodpecker.co Contact: hello@woodpecker.co The post Tool personalizes automated outreach emails appeared first on Springwise .

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Tool personalizes automated outreach emails

Physical button can be programmed to request anything

Add / Remove Last year, we wrote about the Bttn button, which was a physical, internet-connected button that can be configured for uses such as turning devices off for nighttime or sending a quick message to loved ones. We then saw the Amazon Dash Button enable consumers to make repeated purchases of households goods without even visiting the digital store. Inspired by this, on-demand service app ALICE has partnered with Bttn to enable hotel guests to call for room service at a push of a physical button. The ALICE app contains any hotel service a guest would want — many users already log into the app when visiting partnering hotels, as it will notify specific staff of their requests. Hotel management can also monitor guest requests and employee responses from the app to improve their services. With new partner Bttn, ALICE’s service is further simplified, allowing frequently requested services to be made available at the push of a physical button. Bttn can also create branded buttons, programmable to execute specific tasks without the use of smartphones. For example, guests can request for housekeeping, or call a cab, and front desk will be notified. ALICE’s hospitality management app is already streamlining the industry’s services, and now guests won’t even need to use their phones to make simple requests. Where else would physical, connected buttons be useful? Website: www.aliceapp.com Contact: lola.feiger@aliceapp.com The post Physical button can be programmed to request anything appeared first on Springwise .

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Physical button can be programmed to request anything