The World of Warcraft isn’t usually this empty, but it’s getting there… For about six years after its early 2005 launch, it looked like there was nothing that could stop the runaway success of Blizzard’s World of Warcraft , which grew to a peak of 12 million paid subscribers by the end of 2010. Since then, though, the game has seen a long, mostly uninterrupted slide in its player numbers, with only 6.8 million subscribers as of July . Blizzard obviously isn’t happy about this trend for one of its biggest products but seems to have accepted that things aren’t going to change any time soon. “We really don’t know if [ World of Warcraft ] will grow again,” lead game designer Tom Chilton told MCV in a recent interview. “It is possible, but I wouldn’t say it’s something that we expect. Our goal is to make the most compelling content we can.” A new expansion pack like the upcoming Lords of Draenor could juice those subscriber numbers, as previous expansion packs have seemed to do. Chilton seems to see a bit of diminishing returns in this strategy, however. “By building expansions, you are effectively building up barriers to people coming back. But by including the level 90 character with this expansion, it gives people the opportunity to jump right into the new content.” Read 2 remaining paragraphs | Comments

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Blizzard no longer expects World of Warcraft subscriber growth