When we last checked in with Sandvine’s stat trackers, Netflix reigned supreme in online video traffic at home, especially downstream. It’s still sitting pretty several months later, Sandvine tells AllThingsD . Quite possibly helped by the House of Cards debut , Netflix kept a healthy lead at 32.3 percent of downstream use on wired networks this past March. That’s no mean feat when some of its competition took big strides forward — YouTube jumped up to 17.1 percent, and Hulu likely rode sweeps season to get 2.4 percent. In mobile, it’s a different story. Netflix use on cellular almost doubled to 4 percent, but YouTube kept an uncontested lead at 27.3 percent of downstream use. It’s not hard to see why after looking at other video formats people prefer on the road: raw HTTP video (19.2 percent) and Facebook (8.6 percent) were the next-closest, which suggests that many still grab snack-sized videos on their phones instead of full movies or TV shows. We don’t expect the status quo to budge much in the near future, whether it’s on mobile or a fixed-line. Without major initiatives from veterans or the arrival of a new upstart, it isn’t clear just what would rock the boat. Filed under: Home Entertainment , Internet , HD , Google , Facebook Comments Via: AllThingsD Source: Sandvine
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Netflix keeps its lead in streaming video use at home, YouTube rules the road
