Amazon is buying the ‘Amazon of the Middle East’

Amazon wants to be a one-stop shop for the entire world, but has struggled to get a foothold in the Middle East. After months of deliberations , the company has finally purchased Souq.com, the “Amazon of the Middle East.” Russ Grandinetti, Amazon VP, says that the deal is a no-brainer, since both sites “share the same DNA, ” adding that the pair will now “work hard to provide the best possible service” in the region. The price hasn’t been disclosed, but rumors from the back-end of 2016 claimed that Souq’s founders were looking for a cool $1 billion. TechCrunch believes that the price was haggled down during negotiations, and thinks that the final fee was closer to $650 million. For that chunk of change, Amazon will now have a strong presence in Egypt, Saudi Arabia and the UAE with plenty of the knotty issues of doing business in the Middle East already fixed. For example, credit cards aren’t ubiquitous in the area, so Souq developed a prepayment card where users top up in retail stores before ordering goods online. There’s also no unified logistics platform in many locations, or addresses, so Souq had to build a network of local couriers who knows where people live. There’s no word on if Amazon will look to rebrand Souq with its own logo, although it’s not that likely given its normal procedure. After all, Zappos, Twitch, and IMDb aren’t called Amazon Shoes, Amazon Game Videos or Amazon Movie Database for nothing. Then again, the fact that the site is gaining a foothold in a new region, there may be a temptation to bring everything under the classic brand. Source: Amazon (BusinessWire)

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Amazon is buying the ‘Amazon of the Middle East’

U.S. Soldiers’ Combat Invention Inspired by “Predator” Movie

Medium and heavy machine guns are “crew-served” weapons, requiring two and even three soldiers working together to operate it at maximum efficiency. While it’s one guy pulling the trigger, the other two carry and feed the bulky ammunition belts into the weapon. Having to rapidly re-position the weapon therefore brings challenges. According to an article in Soldiers magazine , after a 2.5-hour firefight in Afghanistan, an American infantry combat team started discussing “how three-man teams manning crew-served weapons struggled to stay together over difficult terrain in fluid battles.” It goes without saying that a machine gunner separated from his ammo is not good. It would be better if the gunner were self-contained, but that gun’s not gonna feed itself. Or could it? As a joke, one of the soldiers brought up Jesse Ventura’s character in Predator , who runs around with a minigun fed by a box on his back. A simple one-person solution, as envisioned by some Hollywood propmaster. What Ventura’s character had was one long, continuous belt feeding uninterruptedly from the pack into his gun. But without that arrangement, the best a lone machine gunner could manage would be to carry individual 50-round belts to load himself—and stopping to reload every 50 rounds. That leads to lulls in fire, and the more times you reload, the more you increase the chances of the gun jamming. This is a design flaw with potentially life-or-death consequences. And so, following the “Predator” discussion, Staff Sergeant Vincent Winkowski thought about it and figured a back-mounted ammo rig might actually be doable. So Winkowski grabbed an old ALICE (all-purpose lightweight individual carrying equipment) frame, welded two ammunition cans together—one atop the other after cutting the bottom out of the top can—and strapped the fused cans to the frame. To that he added a MOLLE (modular, lightweight load-carrying equipment) pouch to carry other equipment. “We wondered why there wasn’t some type of [system] that fed our machine guns [like the] mini-gun as portrayed in the movie,” Winkowski said. “So, I decided to try it using the feed chute assembly off of [a vehicle-mounted weapons system]. We glued a piece of wood from an ammo crate inside the ammo cans to create the decreased space necessary so the rounds would not fall in on each other. “My Mark 48 gunners, Spc. Derick Morgan and Spc. Aaron McNew, who also had input to the design and evaluation, took it to the range and tested it, and even with its initial shortcomings, it was much better than the current TTP (tactics, techniques and procedures) we employed. On Feb. 26, 2011, our prototype ‘Ironman’ pack even saw its first combat use by Spc. McNew when our squad was ambushed by up to 50 fighters in a river valley, and it worked great!” “I’m not impressed!” (more…)

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U.S. Soldiers’ Combat Invention Inspired by “Predator” Movie