If you’re on the lookout for a designated driver this holiday season, a brewery can save the day. Starting today, Budweiser is offering up to 150, 000 free round-trip Lyft rides (worth up to $10 each way) with its “Give a Damn” program until the end of the year. Every Thursday at 2 PM ET, Budweiser will share a code on its Facebook and Instagram channel that you can use Thursday, Friday and Saturday night (in the US only). The program, which Budweiser piloted in New York, Colorado, Illinois and Florida last year , will also be available in Massachusetts, Pennsylvania, Missouri, Texas, Georgia and Washington, D.C. this year. When you claim the code, the funds will be transferred to your Lyft account, but only for the three-day period. This year’s program offers round-trips instead of the one-way trips offered during the pilot, which makes a lot more sense. Obviously, Budweiser is offering the rides to gain some feel-good PR and let customers freely consume its product without fear of repercussions. There’s no reason you can’t, say, drink whiskey and still use the codes, though. Budweiser plays no favorites in the ride-sharing game. Working with Uber’s Otto trucking division, it transported 8, 000 cases of Bud over a 120-mile distance, the first such delivery for an autonomous semi-truck. Somehow it makes sense that Uber is delivering the beer, and Lyft is bringing the drunk customers home safely.
Tag: until-the-end
Hulu is ending the free version of its streaming service
Hulu is eliminating the ad-supported free streaming service it has offered over nearly a decade. The platform is opting instead to team up with Yahoo with a special distribution deal that’s spawning Yahoo View , a new TV streaming service with a small selection of what Hulu previously offered free viewers. Yahoo View will feature the five most recent episodes of shows selected from ABC, NBC and Fox eight days after their original air date. Additional series and a sampling of clips, anime and Korean drama will be made available as well. Yahoo View is available to pore over now if you’re interested in giving it a go over subscribing to Hulu. Going forward the streaming service will continue to offer the same two subscription plans: $7.99 a month with commercials and $11.99 a month without ad-supported viewing. Yahoo is currently being acquired by Verizon as part of a $4.8 billion deal, which isn’t expected to close until the end of 2016 or the first quarter of 2017. The partnership with Hulu should no doubt draw some support for Yahoo, especially since Hulu’s former free content enthusiasts will need to seek a new home for their streaming fix. Via: Variety
Read the original post:
Hulu is ending the free version of its streaming service