Fitbit designer calls Project Ara the “IKEA chair” of smartphones

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Magnets, how do they work? Google’s eventual, modular Project Ara smartphone will answer that question and more once its first “millions of units” ship in 2015’s first half. Project Ara To some extent, Gadi Amit, the tech-design guru who owns New Deal Design and helms the team behind devices like Fitbit, is letting go. His latest project forced him to. It’s called Project Ara , a smartphone concept that began as a Motorola product before Google bought the company. Project Ara strays from Amit’s string of simple, elegant, self-contained products. This phone is not like a fitness band or a more efficient camera; it doesn’t solve a single, immediate goal and then step out of the way. Rather, Project Ara demands experimentation and customization, forcing everyone outside of the Project Ara team to become the phone’s designers. In Amit’s eyes, especially in the modern phone era, that has become the point. The mission, even. Read 11 remaining paragraphs | Comments

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Fitbit designer calls Project Ara the “IKEA chair” of smartphones

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