The Nielsen Company has announced that its estimated number of TV households for 2012 is dropping to 114.7 million (96.7 percent), down from 115.9 million (98.9 percent) the year before which is the first time it’s gone down in two decades. While some will say this marks the end of the TV era as we’ve known it, there are a couple of factors to take into account, starting with how the numbers are gathered — Nielsen only counts TVs that are capable of tuning into at least one channel. If you’ve cut the cord and gone all internet / Blu-ray / DVD without putting up an antenna or never upgraded for digital broadcasts (as some rural or low-income homes have not) then your TV doesn’t count. After reviewing the numbers and watching Apocalypto twice we still can’t tell if this means it’s already over for linear TV or if it’s more of a temporary bump due to an uncertain economy like it was in 1992. Of course, the fact that we rented the movie on iTunes may be telling.
Nielsen estimates show first drop in TV ownership in 20 years, Mayans nod approvingly originally appeared on Engadget on Tue, 03 May 2011 14:52:00 EDT. Please see our terms for use of feeds.
