Report: Facebook set to finally launch auto-play video ads in news feeds

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Caress this chipmunk’s cheeks with your pointer? Facebook wants to know about it. Facebook is due to announce the launch of video advertisements in users’ news feeds on Tuesday, according to The Wall Street Journal , citing anonymous sources. The newspaper added that the new program, which has been anticipated for some time now, is set to launch on Thursday on mobile applications as well as on the desktop browser. The ads apparently are designed to play automatically—a move that is surely bound to irritate many users of the social network. Ad Age reported in September 2013 that Facebook video ads had been originally slated for October 2013, but were then delayed. The Journal , which added that Facebook would charge $2 million per day to let advertisers reach its data-rich user based, noted that a teaser for the Lions Gate film “Divergent” is expected to be one of the first ads. Read 4 remaining paragraphs | Comments        

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Report: Facebook set to finally launch auto-play video ads in news feeds

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