Environmental psychology: Can stores trick us into buying more crap with scents like cookie, orange?

At Salon , Joel Smith writes about studies in which researchers set up camp at retail stores to see which scents had what kinds of subliminal behavioral effects on the buying habits of shoppers. “One was a simple orange scent; the other was a more complex blend of orange, basil and green tea,” Smith writes. “In 18 days of testing, they found that those who made purchases at the store while it smelled simply of orange spent about 20 percent more. And not only 20 percent more than in unscented conditions, but 20 percent more than in the presence of the more complex scent.”

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Environmental psychology: Can stores trick us into buying more crap with scents like cookie, orange?

Scholars: English Is a Scandinavian Language

Two linguists argue that modern English isn’t really a West Germanic language, most similar to modern German, Dutch and Frisian, but a North Germanic language, such as Norwegian, Swedish and Danish: Their research and conclusions are brand new and break with those of earlier linguistic professors who believe English is rooted in “Old English,” also known as the Anglo-Saxon language believed brought to the British Isles by settlers from northwestern and central Europe. Faarlund claims Scandinavians settled in the area long before French-speaking Normans conquered the British Isles in 1066. Faarlund and Edmonds also contend that Old English and modern English are two very different languages. “We think Old English simply died out,” Faarlund told  Apollon . “Instead, the Nordic language survived, strongly influenced by Old English.” Scandinavian settlers, Faarlund notes, gained control towards the end of the 9th century of an area known as  Danelagen,  which forms parts of Scotland and England today. Faarlund stressed that “an extremely important geographic point in our research” is that the East Midlands in England, where he says the modern English language developed, was part of the relatively densely populated southern portion of Danelagen. Edmonds and Faarlund also contend that sentence structure in what developed into modern English is Scandinavian, not western Germanic as previously believed. Both today’s Scandinavian languages place the object after the verb, for example, unlike German and Dutch which place the verb at the end of a sentence. Possessive forms can also be the same in both the Scandinavian languages and English, which also can end sentences with a preposition and split infinitives. While that’s sometimes frowned upon in other variations of modern English such as American English, Faarlund argues it’s not possible in German, Dutch or Old English. Link -via TYWKIWDBI  | Image: Dik Browne

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Scholars: English Is a Scandinavian Language

This Contact Lens Puts a Display Right On Your Eye

It seems like everyone and their brother is working on some sort of smart glasses, but how about smart contact lenses? It turns out those might actually be closer than you think . More »

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This Contact Lens Puts a Display Right On Your Eye

Kevin Smith announces that his final directorial effort will be Clerks 3

We knew this was coming, but I didn’t think it would make me this sad. Kevin Smith, who has been talking about his retirement for a while now, has announced that his final film will be a second sequel to his first film, 1994’s Clerks . The news comes after his intended swan song, the two-part hockey movie Hit Somebody , was set to become a six-part television miniseries . No news yet on which channel might host Hit Somebody . Some are guessing AMC, where Comic Book Men resides, but considering Smith’s generous amounts of colorful language, I’m thinking somewhere premium would work best — who wants to watch censored Kevin Smith? (Not a lot of people, judging by the short life of ABC’s Clerks: The Animated Series — but don’t rule out a possible return for that. coughcough::get on it, Adult Swim::coughcough) Smith’s retirement will be a bummer, considering he just proved he has stories like Red State up his sleeve; it’s sad to think he won’t try to do something else out of the box. (Insert dirty Chasing Amy joke here.) No additional information is out yet about Clerks 3 , but watch for more rumblings next year. I hope Matt Damon and Ben Affleck come back for this (if they don’t do Hit Somebody , that is). Kevin Smith Is Heading Back To The Quick Stop One More Time!! [Ain’t It Cool News]

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Kevin Smith announces that his final directorial effort will be Clerks 3

FCC and mobile carriers commit to nationwide text-to-911 by May 2014

It seems almost stupid that it’s nearly 2013 and we’re still unable to communicate with our emergency services in any way other than picking up the phone and calling them. We can certainly imagine situations where you’d want to be able to send a quick  text message  to local police. The US is a bit behind here—British mobile phone users have had access to  EmergencySMS since 2009. For years, we’ve been covering the slow ascent of text-to-911 . But now, the Federal Communications Commission says that the nation’s Big Four mobile carriers have agreed to “accelerate” text-to-911 capabilities for debut in 2013, with a nationwide deployment by May 15, 2014. “Building on text-to-911 deployments and trials that are already underway, this agreement will accelerate progress and ensure that over 90 percent of the nation’s wireless consumers, including millions of consumers with hearing or speech disabilities, will be able to access emergency services by sending a text message to 911, where local 911 call centers (known as a Public Safety Answering Points, or PSAPs) are also prepared to receive the texts,” the FCC said in a statement Thursday. Read 1 remaining paragraphs | Comments

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FCC and mobile carriers commit to nationwide text-to-911 by May 2014

AMD puts brakes on chip manufacturing as sales plummet

Windows 8 and the holidays have failed to give PC makers the usual yearly bump in sales, and now Advanced Micro Devices is paying the price. The company announced yesterday that it has reduced its chip manufacturing orders for the last three months of the company’s 2012 fiscal year by more than 75 percent, and it will pay a heavy penalty for the changes. In a new agreement signed with manufacturing partner GlobalFoundries , AMD reduced its promised silicon wafer purchases to just $115 million, down from $500 million, while agreeing to pay a $320 million penalty for the order change over the next year. AMD spun off GlobalFoundries in 2009, and in March of 2012 it  sold off its remaining stake in the company , leaving an investment arm of the government of the United Arab Emirates as the company’s sole owner. The move is part of an emergency plan to keep AMD’s cash on hand up as revenues continue to slide. On a conference call yesterday, AMD interim Chief Financial Officer Devinder Kumar said, “Liquidity and cash management remain a key focus for AMD.” The chipmaker is still looking for a permanent CFO to fill the gap left by Thomas Seifert, who bailed on the company in September “to pursue other interests.” Read 4 remaining paragraphs | Comments

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AMD puts brakes on chip manufacturing as sales plummet

Holy Spock! The Star Trek Medical Tricorder Is Real, And It’s Only $150

The device you’re looking at is called the Scanadu SCOUT and, basically, it’s a medical tricorder that will give you precise vital information about any human being within seconds, just on contact. I tried it myself, and knew I was looking at the beginning of a personal health revolution. Star Trek -level stuff. Except it’s coming at the end of 2013. More »

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Holy Spock! The Star Trek Medical Tricorder Is Real, And It’s Only $150

Google Apps discontinues basic package, asks new customers to pony up $50 per user for premium

Looking towards Mountain View to provide a suite of digital tools for your new business? Make sure to pen per-user costs into your ledger — Google Apps isn’t free anymore. According to Google’s enterprise blog, the basic Google Apps package is being abandoned to streamline the service, offering businesses a single, $50 per user option that promises 24/7 phone support, 25GB inboxes and a 99.9% uptime guarantee. Pre-existing free customers can still hum along unmolested, of course, and the standard pricing doesn’t apply to schools or universities, either. Personal Google accounts are still free too, doling out gratis Gmail and Drive access to anyone with a unique user name. The team hopes that streamlining the Apps will allow it to provide better service, possibly offering enterprise users new features on a faster timetable. Filed under: Internet , Google Comments Source: Google

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Google Apps discontinues basic package, asks new customers to pony up $50 per user for premium