The iPhone X (pronounced “iPhone ten”) is real, and it’s finally here. CEO Tim Cook just unveiled the biggest redesign of the iPhone we’ve seen yet at today’s event in the Steve Jobs theater at Apple’s brand-new campus. As expected, the phone is dominated by a massive screen that takes up the entire front of the display. Just like Samsung’s Galaxy S8, the bezels are barely there, though the iPhone X has a slightly odd “cut-out” at the top of the phone to allow for the front-facing camera and sensors. The lack of bezels means the phone isn’t that much bigger than the iPhone 7. The “super retina” display is 5.8 inches with a 2436 x 1125 resolution — that works out to 458 pixels per inch, by far the highest ever seen on an iPhone. Phil Schiller also notes that it’s an OLED screen, the first that’s “good enough” for an iPhone. The screen supports HDR, and naturally includes 3D Touch technology and the “true tone” display on the iPhone 8 and iPad Pro. To accommodate this giant display, Apple has ditched the home button and touch ID. Given that every iPhone has had a home button, this change might even be a bigger deal than the bigger screen. The phone is wrapped with stainless steel and has glass on the front and back; surprisingly, it only comes in two finishes (silver and black). To accommodate this giant display, Apple has ditched the home button and Touch ID. You can raise the phone to wake, but you can also tap the screen to wake it up. Given that every iPhone has had a home button, this change might even be a bigger deal than the bigger screen. To get home, Apple has added gestures like the ones we’ve seen on the iPad for years — a swipe up from the bottom gets you back to the home screen, while swiping up and pausing will bring you to the multitasking menu. To access Siri, you can use “hey Siri” or you can hold the side button, which Apple has enlarged. To replace Touch ID, the iPhone X is locked until you look at it and it recognizes you. Apple is calling this “Face ID.” It uses the front-facing camera as well as other sensors, including an infrared sensor, flood illuminator and dot projector to unlock the phone. (Apple’s calling it a True Depth sensor.) It’ll update your face scan frequently to account for changes like haircuts, hats and beards. Schiller says it’s a one in a million chance that someone else’s face would unlock your phone, compared to one in 50, 000 for Touch ID. Face ID will also let you authenticate Apple Pay purchases — by clicking the side button twice and looking at the screen, your phone will make the desired payment. And Apple’s also using the True Depth sensors to let you create and share animated emojis. Apple is starting with a dozen different emoji (most of them animals) that you can animate using your face. As for the camera, it’s a dual camera, much like that on the iPhone 8 — it has dual 12-megapixel sensors with a f/1.8 aperture on the wide end and f/2.4 on the telephoto lens. The big thing to note here is that both lenses have optical image stabilization, while the iPhone 8 Plus only has OIS on the wide-angle lens. It also features factory calibration on the cameras for augmented reality. The processor is the same as the A11 Bionic chip found in the new iPhone 8, and it sounds like a big step up over last year’s processor. It’s a six-core CPU, with two high-performance cores. Those high-performance cores are 25 percent faster than the A10, while the four high-efficiency cores are 70 percent faster than the A10. Apple also designed the GPU for the first time and says that its optimized for the company’s Metal 2 graphics framework. Despite all the new features and power of the A11 chip, Schiller says that the phone should last two more hours than the iPhone 7. Like the iPhone 8 and 8 Plus, the iPhone X will also include wireless charging for the first time. To facilitate wireless charging, the entire iPhone lineup now has glass backs, just like the iPhone 4 and 4S had many years ago. Somewhat surprisingly, Apple is using Qi, one of the biggest open wireless charging standards. That means that plenty of wireless charging pads out there should work with the iPhone X right out of the box. Naturally Apple has made its own charging mat that can accommodate the iPhone X or iPhone 8, the series 3 Apple Watch and Airpods, provided you buy a new wireless charging case for them. It’s called AirPower, but it doesn’t come out until next year unfortunately. There are a few changes to navigating iOS to accommodate for the lack of a home button. Since swiping up from the bottom gets you home or to multitasking, you now access control center by swiping down from the top of the screen, You need to hit the targets on the left or right where your status and battery indicator live to do that, though. Apple hasn’t shown the notification center yet, but we’re guessing you can get it by swiping down from the middle of the screen. One of the biggest questions about the iPhone X has been its cost. It’ll start at $999 for 64GB, and the 256GB model will likely run an extra $100. Pre-orders start on October 27th, and the phone will begin shipping on November 3rd. Start saving your couch change, folks. Follow all the latest news from Apple’s iPhone event here!
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Apple’s $999 iPhone X packs an edge-to-edge display and dual cameras
The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari. Marty Swant, reporting for AdWeek: Six trade groups — the Interactive Advertising Bureau, American Advertising Federation, the Association of National Advertisers, the 4A’s and two others — say they’re “deeply concerned” with Apple’s plans to release a version of the internet browser that overrides and replaces user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention, ” limits how advertisers and websites can track users across the internet by putting in place a 24-hour limit on ad retargeting. In an open letter expected to be published this afternoon, the groups describe the new standards as “opaque and arbitrary, ” warning that the changes could affect the “infrastructure of the modern internet, ” which largely relies on consistent standards across websites. The groups say the feature also hurts user experience by making advertising more “generic and less timely and useful.” Read more of this story at Slashdot. 
