Designing the packaging for cricket protein bars

How do you package a protein bar made from cricket flour? Here’s how . Exo raised $54.9K on Kickstarter last summer, as a pair of Brown roommates took their senior year project to the next level, trying to come up with a sustainable protein source, along with help from molecular gastronomy superstar Heston Blumenthal. The packaging was designed by New York’s Tag Collective .

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Designing the packaging for cricket protein bars

The plant with 1000 faces

There is a vine that is capable of contorting the size, shape, color, orientation, and vein patterns of its leaves to match nearby foliage. It’s able to match not just one or two other species, but a whole host of them. Nobody has any clue how it knows what neighboring plants look like .

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The plant with 1000 faces

Having leisure time is now a marker for poverty, not riches

In Post-Industrious Society: Why Work Time will not Disappear for our Grandchildren , researchers from Oxford’s Centre for Time Use Research argue that there has been a radical shift in the relationship between leisure, work and income. Where once leisure time was a mark of affluence, now it is a marker for poverty. The richer you are, the more likely you are to work long hours; while the poorer you are, the fewer hours you are likely to work every week. The researchers theorise multiple causes for this. Poor people are more likely to be underemployed and unable to get the work-hours they want (and need) to support themselves. Rich people are likely to work in jobs that disproportionately advance and reward workers who put in overtime, so a 10% increase in hours worked generates more than 10% in expected career-gains. They also claim that rich workers are more likely to be satisfied with their jobs, but I’m skeptical of this — I think that relative to unskilled workers doing at-will 0-hours temp work whose every move is constrained and scripted by their employers, this is probably true, but I don’t think that the white-collar world is producing a lot of people who think that their work is meaningful and rewarding. In today’s advanced economies things are different. Overall working hours have fallen over the past century. But the rich have begun to work longer hours than the poor. In 1965 men with a college degree, who tend to be richer, had a bit more leisure time than men who had only completed high school. But by 2005 the college-educated had eight hours less of it a week than the high-school grads. Figures from the American Time Use Survey, released last year, show that Americans with a bachelor’s degree or above work two hours more each day than those without a high-school diploma. Other research shows that the share of college-educated American men regularly working more than 50 hours a week rose from 24% in 1979 to 28% in 2006, but fell for high-school dropouts. The rich, it seems, are no longer the class of leisure. There are a number of explanations. One has to do with what economists call the “substitution effect”. Higher wages make leisure more expensive: if people take time off they give up more money. Since the 1980s the salaries of those at the top have risen strongly, while those below the median have stagnated or fallen. Thus rising inequality encourages the rich to work more and the poor to work less. Nice work if you can get out [The Economist] ( via /. ) ( Image: Lonely Hammock , Micky Zlimen, CC-BY-SA )

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Having leisure time is now a marker for poverty, not riches

Electric car maker Tesla said to be planning new factory in California

Tesla won’t answer the Los Angeles Times on specifics, but city officials in the small California town of Lathrop told a reporter that “work is underway converting a 431,000-square-foot facility that once housed a Chrysler-Daimler distribution center into a Tesla factory.” More: Is Tesla planning another electric car factory in California? [latimes.com]

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Electric car maker Tesla said to be planning new factory in California

Zentai: full-body masked spandex subculture from Japan

Zentai (short for “zenshintaitsu,” Japanese for “full body suit”) is a largely obscure Japanese subculture whose adherents go out wearing full-body patterned spandex suits that cover their faces. In a relatively unsensational article in the Japan Times, Harumi Ozawa talks to a few zentais about their hobby, and learns that for some proponents, being completely covered is a liberating experience. The zentais in the article describe the suit as an anonymizer that frees them from the judging gaze of society, which is a fascinating study in contradictions, since the suits undoubtably attract lots of judgmental looks, but these seem to adhere to the suit without penetrating to the wearer within. Some zentais wear their suits in superhero fashion, and do good deeds in public, while others wear the suits for sexual kicks. They are often mocked in Japanese pop culture. One academic cited in the article believes that the wearers use the suits to hide their appearance in order to force others to deal with their “true” underlying identity. By night, she dresses in a skin-tight, all-in-one Spandex body suit that covers everything — including her eyes — and sits in bars, alone but liberated, she believes, from the judgment of others. “With my face covered, I cannot eat or drink like other customers,” said the woman, who is in her 20s and says her name is Hokkyoku Nigo (North Pole No. 2). “I have led my life always worrying about what other people think of me. They say I look cute, gentle, childish or naive,” she said, her lips ruffling the tight, red shiny material. “I always felt suffocated by that. But wearing this, I am just a person in a full body suit.” ‘Zentai’ fans search for identity in fetish suits [Harumi Ozawa/Japan Times] ( via JWZ ) ( Image: Zentai.jpg , MonkeyMyshkin, CC-BY )

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Zentai: full-body masked spandex subculture from Japan

Motion picture industry continues to stagger under piracy with mere record-breaking income

Once again, the “piracy-stricken” motion picture association has had a banner year , with box office revenue breaking all records (as they’ve done in most recent years). The biggest gains this year come from China — a market condemned by the studios as a hive of piracy. Some of the best news in the report is that American movies are seeing success in China, which has become the first international market to reach more than $3 billion in movie sales. The Chinese enthusiasm for US-produced movies comes despite the fact that China continues to  restrict  the number of foreign-made films that can be released in theaters to 34 imports a year. But the country at the top of the MPAA’s sales charts is also at the top of its piracy target list. Last year, the MPAA placed China on the list of the “most notorious” markets for distributing pirated movies and TV shows. As reported by the  LA Times ,  MPAA spokesperson Michael O’Leary has explained: The criminals who profit from the most notorious markets through the world threaten the very heart of our industry and in doing so threaten the livelihoods of the people who give it life. These markets are an immediate threat to legitimate commerce, impairing legitimate markets’ viability and curbing US competitiveness. Despite prolific piracy, China’s increase in sales has been positively “meteoric,” MPAA chief Chris Dodd said at a press conference yesterday , noting a 27 percent increase. Piracy notwithstanding, MPAA enjoys a “very strong year”—again [Joe Silver/Ars Technica]        

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Motion picture industry continues to stagger under piracy with mere record-breaking income

Turkish government blocks Youtube to shut down spread of phone recording in which PM conspires to hide millions from investigators

The Turkish government has doubled down on its Internet censorship program, blocking all of Youtube in addition to its ban on Twitter . Despite theories about the political theatre of blocking Twitter , it seems like Prime Minister Recep Tayyip Erdoğan is also genuinely concerned with suppressing a recording of a conversation with his son in which he conspires to hide the money he is thought to have received through corrupt dealing. As with the Twitter block, this one was undertaken as an administrative order from the PM’s office, without judicial oversight. The Twitter ban has since been rescinded by the Turkish courts, but the block may not be lifted before the elections. There is still no official announcement by TİB, the government authority in charge of internet regulation and the organ who implements blocking decisions. However, YouTube’s URL and title appeared on BTK’s (higher organ that includes TİB) web page where the blocked URLs are listed. The site is still accessible through some ISPs, but the blocking is expected to be implemented fully in an hour’s time by all ISPs. The government banned Twitter last week on the grounds that the company fails to remove ‘illegal’ content according to Turkish authorities. Yesterday, an administrative court ruled for the suspension of the execution of Twitter blocking. Last week, Google Inc. has announced that it declined the requests coming from the Turkish government in recent weeks to remove YouTube videos revealing extensive corruption involving PM, his family, ministers, businessmen and several government officials, the Wall Street Journal reported. Turkish government takes down YouTube too [updated] [Noyan Ayan/Webrazzi] ( via Engadget )        

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Turkish government blocks Youtube to shut down spread of phone recording in which PM conspires to hide millions from investigators

Unless companies pay, their Facebook updates reach 6 percent of followers

Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to “between one and two percent” over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements. If you’re building your business’s marketing and customer relations strategy atop Facebook, take note — and remember that if you have a real website, all your readers see your posts, even if you don’t pay Facebook! Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content. The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement. The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time] ( Image: flaming LIKE , a Creative Commons Attribution Share-Alike (2.0) image from zaigee’s photostream )        

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Unless companies pay, their Facebook updates reach 6 percent of followers