Apple puts age ratings front and center on app product pages


The old App Store app page layout, left, and new layout, right. Apple has pushed the age ratings for its App Store apps to the top of the product pages in an effort to make buyers, especially parents, more aware of the type of content they’re getting. The age ratings are now directly below the app-maker’s name, and they sit above the user ratings. Apple has faced some disgraces lately with apps that have gained the spotlight only to blindside unexpecting users with adult content. The short-video sharing app Vine was featured as an App Store Editors’ Choice shortly before porn surfaced within the app’s Editors’ Picks ; the image-sharing app 500px was also yanked for its pornographic pictures. Both apps now have a 17+ rating slapped on them. While Apple’s new prominent app ratings won’t solve the unpredictable-user-generated-content problem, they will get parents and guardians to pay more attention to what kinds of apps they are downloading. This change also follows Apple’s addition of an “Offers In-App Purchases” label to app product pages to help account-owning parents anticipate which apps will allow their kids to wantonly bill items within an app—before they get the credit card bill. Read on Ars Technica | Comments

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Apple puts age ratings front and center on app product pages


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