Unless companies pay, their Facebook updates reach 6 percent of followers

Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to “between one and two percent” over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements. If you’re building your business’s marketing and customer relations strategy atop Facebook, take note — and remember that if you have a real website, all your readers see your posts, even if you don’t pay Facebook! Facebook declined to comment on the percentage of fans that see posts from a typical Facebook page (the last publicly disclosed figure was 16 percent in the summer of 2012), but the company admitted in December that posts from Pages are reaching less users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content. The solution for brands with declining engagement, according to Facebook, is to buy ads. “Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokeswoman said in an emailed statement. The Free Marketing Gravy Train Is Over on Facebook [Victor Luckerson/Time] ( Image: flaming LIKE , a Creative Commons Attribution Share-Alike (2.0) image from zaigee’s photostream )        

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Unless companies pay, their Facebook updates reach 6 percent of followers

L.A. Police: All Cars In L.A. Are Under Investigation

An anonymous reader writes with a link to an article by the EFF’s Jennifer Lynch, carried by Gizmodo, which reports that the L.A. Police Department and L.A. Sheriff’s Department “took a novel approach in the briefs they filed in EFF and the ACLU of Southern California’s California Public Records Act lawsuit seeking a week’s worth of Automatic License Plate Reader (ALPR) data. They have argued that ‘All [license plate] data is investigatory.’ The fact that it may never be associated with a specific crime doesn’t matter. This argument is completely counter to our criminal justice system, in which we assume law enforcement will not conduct an investigation unless there are some indicia of criminal activity. In fact, the Fourth Amendment was added to the U.S. Constitution exactly to prevent law enforcement from conducting mass, suspicionless investigations under “general warrants” that targeted no specific person or place and never expired. ALPR systems operate in just this way. The cameras are not triggered by any suspicion of criminal wrongdoing; instead, they automatically and indiscriminately photograph all license plates (and cars) that come into view. … Taken to an extreme, the agencies’ arguments would allow law enforcement to conduct around-the-clock surveillance on every aspect of our lives and store those records indefinitely on the off-chance they may aid in solving a crime at some previously undetermined date in the future. If the court accepts their arguments, the agencies would then be able to hide all this data from the public.” Read more of this story at Slashdot.

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L.A. Police: All Cars In L.A. Are Under Investigation

Verizon accused of refusing to fix broken landline phone service

Matt Reinbold Verizon has been accused of refusing to fix landline phone service in order to force customers onto Internet packages with voice service that may falter during power outages.The Utility Reform Network (TURN) filed an emergency motion ( PDF ) last week with the California Public Utilities Commission (CPUC) that asked the agency to “order Verizon to repair the service of copper-based landline telephone customers who have requested repair or wish to retain the copper services they were cut off of,” TURN announced . The group accused Verizon of “deliberately neglecting the repair and maintenance of its copper network with the explicit goal of migrating basic telephone service customers who experience service problems.” Verizon spokesperson Jarryd Gonzales told Ars that these claims are “blatantly false.” “We have identified certain customers in fiber network areas who have had recurring repair issues over their copper-based service recently or clusters of customers in areas where we have had recurring copper-based infrastructure issues,” Gonzales wrote in an e-mail. “Moving them to our all-fiber network will improve the reliability of their service. When these customers contact us with a repair request, we suggest fiber as a repair option. If the customer agrees, we move their service from our copper to our all-fiber network. There is no charge for this work, and customers will pay the same rate for their service. Most customers recognize and appreciate the increased reliability of fiber and gladly agree to the move to fiber. Few customers across our service area have chosen to stay with copper and, once on fiber, few ask to return to copper.” Read 15 remaining paragraphs | Comments

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Verizon accused of refusing to fix broken landline phone service

Functional 3D-Printed Tape Measure

First time accepted submitter Trep (366) writes “I thought Slashdot readers might be interested in seeing how my friend is slowly building a 3D printed toolbox. He’s created a fully functional tape measure which is 3D printed as a single assembly, to follow up on his 3D printed dial calipers. This is a pretty novel design, with a lot of moving parts that come out of the printer completely assembled!” Read more of this story at Slashdot.

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Functional 3D-Printed Tape Measure

Google’s lightweight image format makes YouTube pages load 10 percent faster

We all want the internet to be faster, right? Well, Google is hoping to make that happen one YouTube thumbnail at a time. Its leaner WebP image format has been used on the Play store for some time now , and Mountain View’s latest venue for the faster-loading files its video service. The outfit says that the switch has resulted in up to 10 percent speedier page-loads, and overall it’s shaved tens of terabytes off its internal data transfer rates every day. The Chromium Blog says that this should help lower bandwidth usage for users as it rolls out, and, what’s more, that there’s a test-version of WebP running in Chrome’s beta channel that’s faster yet. How much so? It drops image decode speeds by 25 percent. If that means faster access to super hero videos and pictures of lazy dogs , sign us up. Filed under: Internet , Google Comments Source: The Chromium Blog

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Google’s lightweight image format makes YouTube pages load 10 percent faster

Navy Database Tracks Civilians’ Parking Tickets, Fender-Benders

schwit1 (797399) writes with this excerpt from the Washington Examiner: “A parking ticket, traffic citation or involvement in a minor fender-bender are enough to get a person’s name and other personal information logged into a massive, obscure federal database run by the U.S. military. The Law Enforcement Information Exchange, or LinX, has already amassed 506.3 million law enforcement records ranging from criminal histories and arrest reports to field information cards filled out by cops on the beat even when no crime has occurred.” Read more of this story at Slashdot.

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Navy Database Tracks Civilians’ Parking Tickets, Fender-Benders

Lost Bakshi Lord of the Rings footage found

If you remember the first film adaptation of The Lord of the Rings , the 1978 animated version by Ralph Bakshi–the legendary outsider director behind Fritz the Cat , Wizards , American Pop and Fire and Ice –you’ll recall the experience was a mixed bag. The movie was a dark, moody, oversaturated vision of Tolkien’s world, with stunning design and many memorable scenes. Bakshi used rotoscoping to trace live footage for animation, and posterization to give it a rough, hand-made look. Both techniques allowed many corners to be cut, but at the time, the film’s PR claimed Rings was the “the first movie painting.” Sadly, Bakshi’s 133-minute film left viewers stranded after the battle at Helm’s Deep, just as Gollum is about to lead Sam and Frodo into Mordor. Roughly two-thirds through Tolkien’s three-part story, Bakshi didn’t get to made the final installment. Rankin-Bass, the studio behind the 1977 TV adaptation of The Hobbit , churned out The Return of the King as a “sequel” in 1980, with little artistic resemblance to Bakshi’s vision. Now, quietly, some of the scenes from that 1978 classic have been rescued from the “cutting room floor,” Bakshi, now 75, said when I reached him via email this week. Eddie Bakshi, Bakshi’s son, has been busy scanning in original “cel” artwork from Bakshi’s archives, timing them to the cartoon’s original exposure sheets, and posting the scenes on Bakshi’s Facebook page . (The Facebook page also includes clips from Bakshi’s other films, though it appears none of these are new.) The particular Rings footage that has been restored comes from the Gandalf vs. Balrog fight sequence, and it is brief. One clip is a three-shot, 12-second sequence of the two characters falling into the void, titled “ Gandalf recalls fighting the Balrog. ” The other is a 10-second shot described as “ Gandalf duels with the Balrog and smashes into the endless staircase. ” In the film, the Balrog battle was recounted via minimally-animated still images. “If you’re getting close to delivery, it’s better to cut the animation out to make the scene work, than racing to reanimate it to make the cut work,” Bakshi said, recalling the hectic atmosphere as the film’s deadline loomed. Asked why Gandalf and the Balrog look quite different in these new scenes, compared to the rotoscoped Gandalf and Balrog seen on The Bridge of Khazad-dûm, Bakshi said, “Well, it’s hazy, but I was trying to make memories different than the real time story. I was wrestling with trying to separate the styles.” It’s unclear what other lost scenes from The Lord of the Rings might be found, shot and posted. Due to low budgets and little wiggle room to fix, reanimate or make cuts, “Very little or nothing ended up on the floor,” Bakshi said. If any gems are discovered, Eddie Bakshi will decide whether they are worthy of reshooting. For the elder Bakshi, it’s “been there, done it.” Bakshi fans should feel nostalgia for this old footage, which evoked the days of hand-drawn animation: “It was great to see it again,” he added, “but I got aggravated at the animator again for making the mistake 30 years later.” Still, Bakshi was effusive in his praise for his team of artists who made the movie, which included a young Tim Burton, in his first job out of college. “My animators–old school–were the greatest ever,” Bakshi said, “barring none.”        

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Lost Bakshi Lord of the Rings footage found

Holy crap, watch a ball breaking glass at 10 million frames per second

Check out the incredible footage of a ball breaking a glass filmed at an uncanny 10 million frames per second by the HyperVision HPV-X Camera of Shimadzu, a Japanese corporation that makes precision instruments, measuring instruments and medical equipment. Read more…        

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Holy crap, watch a ball breaking glass at 10 million frames per second

Now Police Can Reconstruct Your Face From DNA Evidence

Criminals who inadvertently leave traces of their DNA at the crime scene now have something more to worry about. By isolating 24 genetic variants, researchers have developed a computer program that can construct surprisingly accurate 3D models of facial features. Read more…        

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Now Police Can Reconstruct Your Face From DNA Evidence

Amazing Aerogel: Eight Looks at the Ghostly Supermaterial in Action

Aerogel must be one of the strangest supermaterials to ever exist. Ghostly and shimmering in appearance, it’s insanely light, incredibly strong, and an amazing thermal insulator. And its tricks look absolutely impossible when you see them up close. Read more…        

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Amazing Aerogel: Eight Looks at the Ghostly Supermaterial in Action