Mapping out your genome is the 21st Century equivalent of staring deep inside your soul; it’s tempting to look, but terrifying what you might find. The DNA divers at 23andMe are hoping that slashing the price of their home-testing service—from $300 down to $100—will be enough to tilt the scales towards discovery. Are they right? More »

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It Now Only Costs $100 To Know Everything About Your DNA