With every new iPhone, most of the discussion centers around its look and not what comes inside. But, according to multiple reports , Apple has designed a new 64-bit dual-core A7 system on a chip for the iPhone 5S . It is supposedly 31 percent faster, representing a serious slowdown in spec improvement. It proves that the smartphone market may have matured and that existing smartphone owners won’t feel the urge to upgrade to a new model anymore. When it comes to smartphone chips, Apple is a lone ranger. It has been designing its own ARM-based chips for a couple of years. It outsources production to Samsung and other manufacturers. But the important part is that only Apple devices use Apple chips. So far, this strategy has proven to be successful. The iPhone 4S was twice as powerful as the iPhone 4, and had nine times the graphics processing capabilities. The iPhone 5 was once again twice as fast as the iPhone 4S, with twice the graphics performance. That’s why this year’s 31 percent performance boost is lackluster. If the new iPhone is indeed called the iPhone 5S, the ‘S’ will certainly not stand for ‘speed’. A 31% CPU speed increase sounds like a huge failure to me, specially considering previous generations showed ~100% improvements.— Paul Haddad (@tapbot_paul) August 26, 2013 On paper, Android phones are more powerful. Right now, the Snapdragon 800 and Tegra 4 both come with at least 4 cores and more raw power . It seems that Apple doesn’t want to compete in the spec game anymore, without giving any explanation. The main advantage is that Apple can optimize the A7 for its own set of APIs, making it feel faster than it actually is. Even though Snapdragons have more GHz, iPhone apps are still fast because Apple takes advantage of its chip architecture like no one else. The gap isn’t as wide as expected. Moreover, Apple’s custom design strategy improves battery performance. Apple needs to reduce both component costs and R&D costs Yet, why were the A6 and the A5 much faster than their predecessors? Because smartphones were not as fast as Apple wanted them to be. If you want to use Siri or play nice games, you need the iPhone 4S. If you want to use the upcoming AirDrop feature, you need the iPhone 5. Now it’s not the same story. Apple probably thinks that the iPhone 5 can run everything perfectly fine, and there is no need to put more raw power. In other words, smartphones have matured. As smartphones get more widespread, Apple needs to reduce both component costs and R&D costs. The company can’t invest as much money in developing its new chips if smartphones become more and more commoditized products . The company wants to avoid hurting its margin more than it needs. The A7 needs to be future-proof. While the iPhone 5C will not receive the A7 at first, entry-level iPhones will eventually get those chips. It needs to be powerful enough and cheap enough so that Apple doesn’t have to develop yet another chip next year for its cheap iPhones. If Apple judges that current chips are becoming fast enough to power iOS for years, iPhone users shouldn’t expect speed increases. Instead, the company will bet on new features and software updates. With market maturation coming soon, Apple faces a nearly overwhelming challenge as well. How do you convince your customers to upgrade their phones? The same thing happened for the iPod — they got lighter and lighter. In 2001, the original 5GB iPod was 6.5 ounces (184 grams). In 2004, the iPod mini was 3.6 ounces (102 grams). In 2005, the iPod nano was only 1.5 oz (42 grams). At this point, if you already had an iPod and used it as a portable music player, there was no real incentive to upgrade to a new one, except more gigabytes. The same thing is true for your microwave — you only buy a new one if your old one breaks. Yet, there is one last thing that can be improved again and again on the iPhone — the camera. Everybody uses their phone as their primary camera. It’s the camera that you always have in your pocket. While it has greatly improved over the years, there’s still room for improvement — especially now that HiDPI displays are getting more popular. This single spec upgrade will make people upgrade. That’s why the most interesting news of the day isn’t the A7, but the new dedicated chip for video capturing. In addition to helping for image stabilization, it could allow you to take 120 fps videos. If the iPhone 5S can shoot smooth slow-motion videos, it could be the feature that stands out and steals the show at Apple’s event. In fact, the ‘S’ could stand for ‘slow motion’. (Image credits: Ascii.jp , Wikimedia Commons )
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The New iPhone’s A7 Chip Proves That Smartphone Innovation Is Slowing Down
Plug just launched a Kickstarter campaign for its $69 adapter. It will transform your USB drives into a personal Dropbox for all your devices. Thanks to a deep integration in your filesystem, you won’t have to move your files to a special folder or a virtual hard drive. After launching Plug’s app, everything is transparent and you won’t have to change your workflow. Except that all your devices will now have the same files. Very much like TechCrunch Disrupt alumni Bitcasa , you can cache some folders and files on your local hard drive or stream them from Plug. The only limit in Plug’s case is the amount of storage space you have on your USB drives. Behind the scene, Plug is a small Linux-based machine that creates a VPN network. Then, if you want to access your files from your iPhone, Plug’s client will silently connect to the network and show you all your files. It looks a lot like Dropbox’s app, except that your files are stored at home and you don’t pay a subscription fee. You could say that it’s pretty similar to a network-attached storage device, but with a software trick to replace your entire filesystem. “Our innovation with Plug is a software innovation more than a hardware innovation, ” co-founder and CEO Séverin Marcombes told me. “We could have designed this system in the cloud if it weren’t so expensive and so slow, ” he continued. After launching the app, all your files will go through Plug. With a USB 2.0 connector and an Ethernet 100 port, it could be a bit slow to stream movies, especially if you have multiple drives plugged into the adapter. That’s why you can cache your files. Even though Plug claims that you can use your files just the way you used to do, this new paradigm will probably take some time before getting used to it. Marcombes compared the caching feature with Spotify’s offline playlist feature, a button that Spotify users already know well. The Kickstarter campaign just started but its goal is pretty low. At $69, 000, the Paris-based team will certainly attract a thousand backers to reach its goal. You’ll just have to wait until December before getting your hands on the device. 
mvar writes “Various sources report that a few days ago at CinemaCon Disney announced their plan to release, following the 2015 JJ Abrams Episode VII, a new Star Wars movie every 1 (one, uno, une) year. Yep, get your stomachs ready, because that’s a lot of Jar Jar Binks.” Read more of this story at Slashdot. 
In Larry Page’s note moments ago about Andy Rubin stepping down as head of Android to be replaced by Sundar Pichai, he also provided an update on Android device activations: there are now 750 million of them, across smartphones and tablets from 60 hardware makers. This an update on the 500 million figure noted in September 2012 . From Page’s note: Fast forward to today. The pace of innovation has never been greater, and Android is the most used mobile operating system in the world: we have a global partnership of over 60 manufacturers; more than 750 million devices have been activated globally; and 25 billion apps have now been downloaded from Google Play. Pretty extraordinary progress for a decade’s work. And here’s a visualization of how Android has grown, courtesy of Benedict Evans. By many estimates from analysts, Google’s Android is currently the world’s biggest smartphone platform. The most recent figures from Gartner , for example, put it at 70% of the market in terms of recent devices sold. Activations are a slightly more nebulous stat, however, because, as Evans points out, they don’t include, for example, Android devices sold in countries where Google services might get used, such as China. And they don’t count secondary-owners of devices, as you may sometimes get in developing markets. 750 million Android activations implies an active base of somewhere around 675 million, Evans says . “Plus China, of course.” As a point of comparison, iOS is at about 400 million. Analyst Horace Dediu, based on today’s 750-million figure and historical growth, predicts that Android will reach 1 billion activations by mid-August 2013. Last week , Google provided an update on how ebooks and music have been progressing on the platform: there are now over 5 million ebooks and 18 million songs available on Google Play, one year on after it got rebranded from its previous name of Android Market. 
Apple has revealed that it was attacked by the same group that went after Facebook in a recent attempt to break that network’s security. The company says a “small number” of its employees’ Macs were affected, but there is “no evidence that any data left Apple,” according to a report by Reuters . The company will be issuing software to prevent customers from being attacked in the same manner, Apple said. Apple’s report follows the news from Facebook on Friday that it was targeted by hackers apparently operating out of China. Facebook also reported that none of its users’ data was compromised through the attack. Apple is said to be workign with law enforcement on trying to find the source of the hacking attempt, and will be releasing a software tool aimed at its customers to help them protect their own Macs against the malware used by the unidentified assailant. The goal for both Apple and Facebook, in being the source of these reports about attacks on their own companies is to be proactive and get out ahead of the news, in order to reassure customers that they’re doing everything possible to ensure the security of any data they hold. The object lesson of Sony’s PlayStation network breach, and the ensuing criticism and lawsuits that resulted from it being perceived as “slow” to notify outsiders of the attack is probably one cause of heightened transparency on the part of companies facing cyber-security threats. For Apple, admitting to a security breach is a rare occurrence. The company acknowledged some 400 iTunes accounts were hacked back in 2010 in response to customer complaints, but this kind of pre-emptive move indicates that we’re likely dealing with a different level of security threat altogether. On the plus side, account data seems not to have been leaked, and this means authorities will have the help of two technology giants and their considerable resources in tracking the perpetrators down. 
Barnes & Noble has put up an excellent fight over the past few years against the rising tide of digital competitors like iPad, Kindle Fire, etc. But it would seem that the bookseller has still come up a bit short, as the Wall Street Journal reports that the company has plans to shut down nearly 20 stores per year over the course of the next decade. Just last week, we learned that B&N had a rough holiday sales season with a 10.9 percent sales decrease over last year’s holiday season. Barnes & Noble currently has around 689 retail stores in operation, but the cuts would eliminate around a third of those stores, leaving the total somewhere between 450 to 500 stores. However, Barnes & Noble’s Mitchell Klipper, who delivered the news to the WSJ, explains that less than 3 percent of B&N stores lose money. Still, shutting down stores is expected to strengthen B&N’s hardware business, including the Nook HD and Nook HD+, which has been a growing focus at the company. In the face of such a digital shift, it would appear that the bookseller expects its brick-and-mortar business to become more and more of a liability over the coming years. 
Sure, 3D printing is fun and cute. And products like the Makerbot and Form 1 will most certainly disrupt manufacturing, even if it’s only on a small scale. But the possibilities of 3D printing stretch far beyond DIY at-home projects. In fact, it could entirely replace the construction industry. We’ve already seen folks at MIT’s Research Labs working on ways to 3D print the frame of a home in a day, as opposed to the month it would take a construction crew to do the same. But it isn’t just geeks taking an interest; a Dutch architect is interested in 3D printing a home, with the hopes that it’ll be ready by 2014. The architect’s name is Janjaap Ruijssenaars of Universe Architecture, and his project is a part of the Europan competition, which lets architects in over 15 different countries build projects over the course of two years. Ruijssenaars will work with Italian inventor Enrico Dini, founder of the D-Shape 3D printer. The plan is to print out 6×9 chunks of frame, comprised of sand and inorganic binder. From there, they’ll fill the frame with fiber-reinforced concrete. The final product will be a single flowing design, a two-story building. Here’s the project in Ruijssenaars’ words: One surface folded in an endless möbius band. Floors transform into ceilings, inside into outside. Production with innovative 3D printing techniques. Architecture of continuity with an endless array of applicability. As I said, he doesn’t plan on realizing the dream until 2014. So just because he has plans to build the world’s first 3D printed building, it would appear that others have time to nab the title first. [via 3ders.org ]