Apple Stores now using iBeacon tracking for app-enhanced personal shopping

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While shopping online often means your whims are creepily tracked , at least there’s respite in brick-and-mortar retail, right? Actually, following tests at ten or so stores, Apple has just rolled out iBeacon technology that can track your every move in all 254 of its US stores — if you want it to. That’s the same system Macy’s and Major League Baseball are testing at select locations, which uses Bluetooth frequencies to precisely sense your location. When you stroll past the iPhone table, for instance, the app could detect your upgrade status and price out a newer model, or inform you if an order is ready to be picked up. Cupertino also foresees the use of iBeacon in other places like museums, for instance, where information about an artwork could pop-up when you’re in front of it. If all that makes your privacy antennae twitch, Apple said iBeacon won’t work without your say-so and has promised it won’t store any tracking information. So, if you’re over any trust issues with the company regarding such tech, hit the More Coverage link to grab the app. Filed under: GPS , Wireless , Internet , Apple Comments Source: Associated Press

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Apple Stores now using iBeacon tracking for app-enhanced personal shopping

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