Report: Less than one percent of mobile gamers responsible for half of all in-app purchases

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With the runaway success of Candy Crush Saga , it’s perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firm’s answer, however, might surprise you. A very small number — 0.15 percent, to be exact — of total mobile payers contribute half of monthly in-game revenue, according to in-app marketing company Swrve . The outfit also says that over 60 percent of the money made within the first two weeks of a player’s life is made on the first day. Meaning, if most people install a game and don’t make any purchases almost immediately, they likely won’t at all. The report comes from a limited sample, but designers hoping to build the next fragile confection-like phenomenon are probably studying it for secrets right now. We’ve embedded the provided infographic after the break should you want a peek at a whole lot of graphs for yourself. Filed under: Cellphones , Gaming , Tablets , Mobile Comments Source: Swrve

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Report: Less than one percent of mobile gamers responsible for half of all in-app purchases

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