If you’re on the lookout for a designated driver this holiday season, a brewery can save the day. Starting today, Budweiser is offering up to 150, 000 free round-trip Lyft rides (worth up to $10 each way) with its “Give a Damn” program until the end of the year. Every Thursday at 2 PM ET, Budweiser will share a code on its Facebook and Instagram channel that you can use Thursday, Friday and Saturday night (in the US only). The program, which Budweiser piloted in New York, Colorado, Illinois and Florida last year , will also be available in Massachusetts, Pennsylvania, Missouri, Texas, Georgia and Washington, D.C. this year. When you claim the code, the funds will be transferred to your Lyft account, but only for the three-day period. This year’s program offers round-trips instead of the one-way trips offered during the pilot, which makes a lot more sense. Obviously, Budweiser is offering the rides to gain some feel-good PR and let customers freely consume its product without fear of repercussions. There’s no reason you can’t, say, drink whiskey and still use the codes, though. Budweiser plays no favorites in the ride-sharing game. Working with Uber’s Otto trucking division, it transported 8, 000 cases of Bud over a 120-mile distance, the first such delivery for an autonomous semi-truck. Somehow it makes sense that Uber is delivering the beer, and Lyft is bringing the drunk customers home safely.
randomErr writes: A new patent has been filed for a innovative brewing technique that incorporates a live strain of good bacteria into the brewing process. Researchers at NUS (National University of Singapore) have created a probiotic sour beer that may boost immunity and improve gut health. The bacteria Lactobacillus paracasei L26 is capable of neutralizing toxins and viruses and regulating the immune system. Chan Mei Zhi Alcine, of the Food Science and Technology Program at NUS said, “While good bacteria are often present in food that have been fermented, there are currently no beers in the market that contain probiotics. Developing sufficient counts of live probiotics in beer is a challenging feat as beers contain hop acids that prevent the growth and survival of probiotics. As a believer of achieving a healthy diet through consuming probiotics, this is a natural choice for me when I picked a topic for my final-year project.” Read more of this story at Slashdot.
Next-generation 5G mobile internet technology marks the beginning of the “fourth industrial revolution, ” the chief executive of Turkey’s leading telecoms player told CNBC on Thursday. From a report: 5G is viewed as a technology that can support the developing Internet of Things (IOT) market, which refers to millions — or potentially billions — of internet-connected devices that are expected soon to come on to the market. Kaan Terzioglu, the chief executive of Turkcell, which has a market capitalization of $23 billion, touted the potential of the technology, saying that while 4G revolutionized the consumer market, 5G could transform the industrial space. “I think this is the beginning of the fourth generation of the industrial revolution. This will be the platform linking billions of devices together, ” Terzioglu told CNBC at the World Economic Forum in Davos. Turkcell has been working on 5G technologies since 2013 and this week completed a test in partnership with Ericsson, using the next-generation internet. Read more of this story at Slashdot.